Duties: Marketing Strategy Develop and execute the marketing strategy aligned with revenue targets Identify growth opportunities across international markets Manage and optimise the annual marketing budget Analyse market trends, competitor positioning, and customer behaviour Digital Marketing & Lead Generation Drive lead generation across paid media, SEO, and digital campaigns Oversee performance marketing including Google Ads and Meta advertising Optimise campaigns for cost per lead, lead quality, and ROI Improve website conversion performance and landing pages Organic Growth & Content Lead the SEO and content marketing strategy Grow organic traffic and inbound leads Oversee blogs, guides, newsletters, and digital content Ensure website content remains engaging, relevant, and conversion focused CRM & Lead Nurturing Manage CRM marketing and lead nurture journeys Work with the sales team to improve lead quality and conversion Develop campaigns to drive repeat and referral business Brand & Market Presence: Maintain a consistent brand voice and messaging Grow brand awareness in key international markets Identify PR, partnership, and influencer opportunities within the travel industry Performance & Report
