Marketing Manager, Activation - New York

Das ist der Job

Manage activation calendars, track execution, and distribute promotional materials across the region.

Darum lohnt es sich

Title: Regional Activation Manager Location: New York, NY / Stamford, CT Job Type: Full Time | Exempt About the Role The Regional Activation Manager drives localized marketing initiatives in support of Curaleaf’s sales teams within an assigned region.

This remote role partners closely with national brand teams, providing strategic input on promotions and activation plans while ensuring consistent brand execution across the route-to-market (RTM). Cross-Functional Collaboration Partner with sales, marketing, and compliance teams to achieve regional goals.

Promotions & Product Launches Coordinate regional product launches and ensure retail and sales teams are prepared with all necessary materials and support.

Pay Transparency $87,000 – $96,500 USD What We Offer Career Growth Opportunities Competitive Pay and Benefits Generous PTO and Parental Leave 401(K) Retirement Plan Life/ Disability Insurance Community Involvement Referral Bonuses and Product Discounts Benefits vary by state, role type, and eligibility.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

The ideal candidate is a creative, detail-oriented marketer who thrives on bringing brands to life through regional activations, events, and partnerships—all while balancing strategy, execution, and compliance in a highly regulated industry.

What You’ll Do Regional Marketing Execution Execute national and regional marketing plans, tailoring them to local market dynamics and regulations. Manage incoming field requests for assets (digital, POS, etc.). Channel, Outlet & Event Activation Lead merchandising and POS execution, ensuring brand consistency.

Plan and manage local events, pop-ups, and demos; oversee regional budgets. Coordinate event calendars and ensure flawless activation. Serve as a brand expert and uphold brand standards across all initiatives.

Customer Engagement & Brand Advocacy Build brand excitement across the RTM and engage with local influencers to enhance visibility and advocacy. Travel Requirement 40% - 60% What You’ll Bring Bachelor’s degree in Marketing, Business Administration, or related field. 4-6 years of field marketing and activation experience.

Proven expertise in event planning and execution. Passion for the cannabis industry and consumer (both active and curious). Strong organizational and calendar management skills with the ability to juggle multiple priorities. Experience managing regional brand pages or digital platforms.

Creative and innovative mindset with the ability to succeed in a tightly regulated environment. Willingness to travel and collaborate across multiple markets. Even Better If MBA or advanced degree. Experience working in or with highly regulated industries (e.g., cannabis, alcohol, tobacco, pharma).

Experience partnering with event or creative agencies. Follow us on Social Media: Instagram: @curaleaf.usa, Twitter: @Curaleaf_Inc, LinkedIn: Curaleaf LinkedIn Curaleaf is an equal opportunity employer.

Curaleaf recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by applicable law. Please contact us to request accommodation.

Individuals adversely impacted by the war on drugs are encouraged to apply. #J-18808-Ljbffr