Job Description
• Full ownership of app marketing campaigns (Facebook, Instagram, Google, Apple) from strategy to execution
• Define, monitor, and analyze KPIs (e.g., ROAS, CPI) to enable data-driven decisions
• Manage budgets, forecast performance, and scale campaigns to maximize results
• Run analyses, A/B tests, and experiments to drive continuous optimization
• Track industry trends and identify growth opportunities with strategic initiatives
• Collaborate with Design, Media, Analytics, and Tech teams on creatives and automation
• Mentor junior team members and share best practices
Qualifications
• Degree in business administration or related field (e.g., media management, e-commerce)
• 1.5+ years of experience in app marketing, ideally in a fast-paced environment
• Strong analytical skills with ability to interpret data and derive actionable insights
• Knowledge in app marketing, including campaign setup & targeting; Paid Social (e.g., Meta Advantage+ catalogue ads) is a plus
• Hands‑on experience with Adjust, Meta Business Manager, Google Ads, Apple Search Ads, App Stores, Smartly or similar tools
• Excellent English skills, both written and spoken
Benefits:
Your perks at a glance: Visit our benefits page.
