Marketing Manager, B2B SaaS

Das ist der Job

Proficient in managing campaigns and leveraging AI tools to enhance marketing operations and drive lead generation.

Darum lohnt es sich

Responsibilities Storytelling & Content: Develop a clear narrative for our brand and create content for the website, presentations, LinkedIn, and campaigns Inbound & Website: Optimize our website (convercus.com) and build high‑converting landing pages, funnels, and lead magnets LinkedIn & Visibility: Advance our LinkedIn strategy (company and management visibility) and grow organic reach in the B2B space SEO/GEO: Further develop our content and SEO strategy, including data‑driven optimization Campaigns, Events & Partnerships: Plan and manage campaigns, execute co‑marketing activities, and ensure successful planning and delivery of events and webinars Marketing Operations: Manage freelancers and agencies, ensuring quality and consistency AI in Marketing: Use AI to scale content, processes, and research, and to build efficient workflows Requirements 3–6 years' experience in B2B marketing, ideally in SaaS/tech Strong experience in inbound marketing and lead generation LinkedIn marketing Content and storytelling Good knowledge of SEO and website optimization Experience with CMS platforms (ideally Webflow) Experience managing external service providers Analytical understanding (KPIs, conversion, tracking) Experience with tools such as Canva, Pipedrive, Zapier, Plausible, Hotjar, Google Analytics, or similar German native-level proficiency & business‑fluent English Core Competencies Demonstrates expertise in B2B marketing with a focus on inbound strategies, content creation, and SEO optimization.

Highest-signal resume keywords B2B Marketing Experience Inbound Marketing SEO Optimization LinkedIn Marketing Content Development Hard Skills Lead Generation Content Creation Storytelling Website Optimization Analytical Understanding Campaign Management Event Planning Freelancer Management Data-Driven Optimization AI in Marketing Industry Keywords SaaS Tech B2B Marketing Operations Co-Marketing Activities Tools & Technologies CMS Platforms Webflow Canva Pipedrive Zapier Plausible Hotjar Google Analytics #J-18808-Ljbffr