Marketing Manager, Content & Growth

Das ist der Job

You think about marketing activities with the end goal in mind: Which audience do we want to reach?

Darum lohnt es sich

You develop and produce content that genuinely helps our target audience, such as blog articles, technical articles, website copy, newsletters, social media posts, customer communications, and product messaging. You simplify complex topics and present them in ways that are relevant, tangible, and engaging for property management companies.

You plan and execute campaigns, email sequences, landing pages, lead magnets, webinars, checklists, and other formats for lead generation. Through which channel? With what message? And how do we measure success?

You manage marketing activities based on data and work with metrics such as conversion rate, CPL, CPA, ROAS, lead quality, and funnel performance. You contribute ideas for the website, SEO, SEA, social media, newsletters, and partner communications and develop them in a structured way.

You maintain and optimize content in WordPress/Elementor, focusing on clear messaging, good user guidance, and conversion potential. You coordinate joint marketing activities with partners, associations, or external service providers.

You use AI, digital tools, and automations sensibly for research, content drafts, campaign planning, analysis, and more efficient marketing processes. Requirements You have experience in marketing, ideally in content marketing, digital marketing, growth marketing, performance marketing, or B2B marketing.

You hold a degree — e.g., in fields like marketing, communications, media, digital business, business informatics, data science, online marketing, marketing analytics, marketing intelligence, e-commerce, information management, digital media, or similar.

You can create strong content, but you don’t only think editorially—you also think strategically, cross-channel, and performance-oriented. You have a good sense for target audiences, tone, design, and digital user flows. Terms like CPL, CPA, ROAS, conversion rate, UTM parameters, funnel, or lead quality are not foreign to you.

You love numbers and structure — and can derive concrete recommendations for action from data. You bring a digital mindset and an interest in AI — tools like Pipedrive, ClickUp, Zapier, Make, or n8n excite you rather than intimidate you.

You’re eager to integrate AI and automation meaningfully into marketing processes and actively try out new possibilities. You work independently, identify topics on your own, and don’t wait for every task to be assigned to you. Nice to have: experience in the SaaS, PropTech, real estate, or B2B environment.

Bonus: You live within commuting distance of Stuttgart and are willing to occasionally attend shoots, events, or meetings. Core Competencies Demonstrates expertise in content marketing and digital marketing strategies, with a strong focus on lead generation, performance metrics, and audience engagement.

Proficient in utilizing AI and digital tools to enhance marketing processes and optimize content delivery. #J-18808-Ljbffr