Das ist der Job
Key Responsibilities Develop and execute the EMEAP strategy and guidance for Content activation (focus on Owned).
Darum lohnt es sich
Ensure red thread of our content across touchpoints/ personas and works closely with Digital team (Website/ CRM) and Media team (Paid) for an integrated omnichannel activation.
Collaborate and coach a team of local social media managers and content spe Opportunity
This position works out of our location in Wiesbaden (Abbott GmbH) in the Diabetes Core division where we are helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions.
Embed customer‑centricity into all marketing activities by understanding the needs and motivations of our customers. Oversee the EMEA editorial planning and content calendar to ensure strategic consistency across channels.
Enable markets to execute global content plans for global portfolio of products, mapped to the desired customer experience and objectives, target customer segments, key messages and channel strategies.
Partner with Global and markets to gain insights as to how owned/ earned content and social media can help drive incremental growth, increasing acquisition and retention amongst different targets. Identify content gaps and develop with lead market support if not covered by Global.
Define influencer strategy and activities across markets in alignment with Global and PA (PR).
