Das ist der Job
The Marketing Manager supports the growth of our Core Diagnostics Immunoassay portfolio across the EEMEAP region.
Darum lohnt es sich
The Marketing Manager focuses on translating strategy into execution, supporting commercial teams with effective tools, campaigns, and insights, and driving consistent portfolio performance across diverse markets.
The position operates in a matrixed, international environment, working closely with Sales, Commercial Excellence, Global Marketing, and other cross‑functional stakeholders.
The Opportunity
This position works out of our location in Wiesbaden (Abbott GmbH) in the Core Diagnostics division that is focusing diagnostic solutions used in hospitals,laboratoriesand clinics around the globe.
This role is responsible for planning and executing regional marketing activities in alignment with global strategy and affiliate needs.
Key Responsibilities Marketing Strategy & Planning Contribute to the development and execution of the regional marketing plan in alignment with global portfolio strategies Support pricing, positioning, and segmentation strategies to enable sales growth and portfolio competitiveness Track and report on marketing performance, campaign effectiveness, and key business KPIs Market, Customer & Competitive Insights Analyze market trends, customer needs, and competitive dynamics to support informed marketing decisions Main
