Responsibilities Owns and implements demand marketing programs that drive awareness, engagement, and pipeline across owned, paid, and earned channels Support thought leadership initiatives, including cornerstone content, white papers, blogs, placed speakers, events, and earned media, in alignment with established messaging and brand guidelines Implement and optimize marketing campaigns, including campaign architecture, lead generation, social media strategy, and email performance, to support demand and engagement goals Partner with Sales and GTM partners to support sales readiness efforts, including campaign alignment and handoff processes Support pipeline generation and health through operational efficiencies, pipeline hygiene, and coordination alongside the Sales, Revenue, and Marketing Operations teams Analyze and report on campaign, involvement, and pipeline performance, sharing insights and recommendations with partners Lead assigned workstreams with moderate autonomy, raising risks, dependencies, or decisions outside defined scope as appropriate Requirements Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience Typically requires a minimum of 3 years of relevant experience in demand marketing, campaign execution, marketing operations, or a related field Working knowledge of demand
