Marketing Manager, Faculty Events – NA HED Faculty

Darum lohnt es sich

Responsibilities • Collaborate with marketing, sales, product teams, and executive leadership to develop and implement faculty event strategies, including theme development, content planning, speaker selection, product integration, and onsite event management. • Lead the vision and experience design for events to deliver engaging, faculty audience-focused experiences aligned with organizational goals and brand standards. • Approve event themes, content, and program formats to ensure consistency and quality across conferences and events. • Measure event success through analysis of attendance, audience engagement, lead generation, revenue impact, and customer retention and satisfaction metrics. • Analyze post-event performance data to identify successes, opportunities for improvement, and strategic insights, applying findings to optimize future event planning and execution. • Implement assigned aspects of marketing events, including conferences, field events, sponsored events, and hosted experiences, in alignment with defined goals and strategies. • Participate in developing event concepts, and developing the program and direction, including speakers, themes, topics. • Coordinate and advise presenters and moderators in best practices and attendee profiles during event preparation and execution. • Lead the brand experience at Cengage hosted and sponsored events, optimizing our presence and impact at each event. • Support decisions around faculty event participation, including which events should be supported, who should attend, what activities occur at events, and how Cengage is represented. • Coordinate event talent and event production activities, such as speakers, photographers and videographers. • Lead onsite ownership of event, including staffing assignments and operational support. • Directs event budget planning and allocation strategy, including spend prioritization, resource optimization, and budget reallocation decisions. • Monitor faculty event budgets and return on investment, ensuring spend aligns with approved plans. • Manage onsite event lead collection and flow and ensure follow-ups are tracked in SFDC.

Requirements • Bachelor’s degree in Marketing, Communications, Business, or a similar area, or equivalent professional experience. • Typically requires 5+ years of dynamically complex experience in event marketing, field marketing, or a related subject area. • Working knowledge of event marketing and experiential marketing concepts, including event planning, coordination, and handling activities on location. • Ability to lead multiple event workstreams and resolve problems or roadblocks as they arise. • Ability to coach and prepare speakers (often external and in executive roles) for high impact content. • Strong organizational skills and attention to detail, including the ability to handle urgent, time-sensitive projects, timelines, vendors, and budgets. • Ability to collaborate effectively with internal teams and external partners to deliver event objectives. • Strong written and verbal communication skills, including coordination with vendors and internal partners. • Ability to apply judgment to assignments of moderate complexity within established guidelines and procedures.

ATS Optimization Keywords Hard Skills • event marketing • event planning • content planning • speaker selection • budget planning • data analysis • lead generation • audience engagement • event coordination • on-site event management Soft Skills • organizational skills • attention to detail • collaboration • problem-solving • coaching • communication skills • leadership • strategic thinking • time management • adaptability Industry Keywords • experiential marketing • faculty events • event success metrics • customer retention • event production • brand experience • event themes • program formats • vendor coordination • event budget management Tools & Technologies • SFDC