Marketing Manager for Germany

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Senior Recruitment Consultant at Bettingjobs.com BettingJobs is excited to partner with our client, a leading iGaming operator, in their search for a Marketing Manager for Germany to join their team, based remotely in Germany.

Responsibilities • Define key marketing targets (e.g. site traffic, new users, conversion rates, CPA, player value) in alignment with the Country Manager and overall financial KPIs • Develop tactical marketing plans, including brand positioning, media strategy (types, channels, formats), and campaign planning • Oversee the creation and localisation of marketing materials (TV, ATL, BTL, digital, on-site) with external creative agencies to ensure alignment with local audience needs • Propose, implement, and monitor the local marketing budget, ensuring efficient spend and performance tracking • Collaborate with HQ product teams to tailor products and services to local market standards and expectations • Coordinate local and central content teams to maintain high-quality and consistent communications across all touchpoints • Monitor and evaluate the performance of all marketing activities (TV/ATL, digital, affiliate, on-site), ensuring KPIs are met and adjusting strategy as needed • Track and report on competitor activity in marketing, product, and compliance; lead local media and market research and support global research rollouts • Manage local and international agencies and partners for campaign execution • Prepare detailed reports and strategic insights for the Country Manager and senior leadership • Ensure all marketing initiatives comply with local legal and regulatory frameworks • Lead, support, and grow the local marketing team; act as a key representative of the company both internally and externally Requirements • Bachelor’s degree in Marketing or a related field • At least 5 years’ experience in a senior marketing role, ideally in the online sector • Native-level German and excellent English • Strong passion for sports and the online gaming industry • Business-oriented mindset with entrepreneurial spirit • Excellent analytical and data-driven decision-making skills • Creative flair with the ability to execute innovative, KPI-driven projects • Hands-on, proactive approach with a strong teamwork ethos • Exceptional communication and leadership abilities to align and motivate teams Seniority level Mid-Senior level Employment type Full-time Job function Marketing Referrals increase your chances of interviewing at BettingJobs by 2x Originally founded in 2012, our client has rapidly grown to become a prominent brand in the iGaming sector, now employing over 2,500 staff across 16 countries globally.