Marketing Manager for Germany

Senior Recruitment Consultant at Bettingjobs.com

BettingJobs is excited to partner with our client, a leading iGaming operator, in their search for a Marketing Manager for Germany to join their team, based remotely in Germany.

Originally founded in 2012, our client has rapidly grown to become a prominent brand in the iGaming sector, now employing over 2,500 staff across 16 countries globally.

Responsibilities

• Define key marketing targets (e.g. site traffic, new users, conversion rates, CPA, player value) in alignment with the Country Manager and overall financial KPIs
• Develop tactical marketing plans, including brand positioning, media strategy (types, channels, formats), and campaign planning
• Oversee the creation and localisation of marketing materials (TV, ATL, BTL, digital, on-site) with external creative agencies to ensure alignment with local audience needs
• Propose, implement, and monitor the local marketing budget, ensuring efficient spend and performance tracking
• Collaborate with HQ product teams to tailor products and services to local market standards and expectations
• Coordinate local and central content teams to maintain high-quality and consistent communications across all touchpoints
• Monitor and evaluate the performance of all marketing activities (TV/ATL, digital, affiliate, on-site), ensuring KPIs are met and adjusting strategy as needed
• Track and report on competitor activity in marketing, product, and compliance; lead local media and market research and support global research rollouts
• Manage local and international agencies and partners for campaign execution
• Prepare detailed reports and strategic insights for the Country Manager and senior leadership
• Ensure all marketing initiatives comply with local legal and regulatory frameworks
• Lead, support, and grow the local marketing team; act as a key representative of the company both internally and externally

Requirements

• Bachelor’s degree in Marketing or a related field
• At least 5 years’ experience in a senior marketing role, ideally in the online sector
• Native-level German and excellent English
• Strong passion for sports and the online gaming industry
• Business-oriented mindset with entrepreneurial spirit
• Excellent analytical and data-driven decision-making skills
• Creative flair with the ability to execute innovative, KPI-driven projects
• Hands-on, proactive approach with a strong teamwork ethos
• Exceptional communication and leadership abilities to align and motivate teams

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Referrals increase your chances of interviewing at BettingJobs by 2x