Marketing Manager (Freelance)

Das ist der Job

Showroom, shop, bistro, events: a living hub for the motorcycle community in Berlin.

Darum lohnt es sich

Budget & Production Plan and manage the project’s marketing budget Coordinate creative production workflows and external partners Develop merchandise and giveaway concepts tied to events and community moments On‑Site & Stakeholders Contribute ideas that elevate the on‑site atmosphere across showroom, shop and bistro Maintain alignment with BMW Motorrad and location teams Identify and propose meaningful partnerships and collaborations Your profile Berlin‑based – available to work on‑site 1–2 days per week Fluent German (non‑negotiable); strong English a plus Experience in marketing, communications or creative production – ideally for events, cultural spaces or community‑driven projects Comfortable with content creation, social media and online marketing Good at managing productions and working with external creatives Organised, reliable and able to work independently Strong editorial and visual sensibility Bonus: experience with partnerships, community programmes or merchandise How to Apply Please send: CV Work samples (campaigns, event comms, content, concepts, texts) A short note on your freelance experience and availability Why us?

A long‑term freelance project until end of 2027 ~20 hours/week with flexible scheduling and a hybrid setup Real ownership and creative freedom over your project areas A chance to shape and grow a unique cultural space in Berlin Close collaboration with BMW Motorrad and a multidisciplinary team A role that blends events, culture, community and digital marketing About Us Since April 2025, flora & faunavisions GmbH, Purple Digital Storytelling, planworx GmbH and ProSystems International B.V. have been united as The Storytelling Company.

We combine strategy, design, and technology to create interactive events, immersive experience centers, stage productions, and revolutionary learning environments for international clients and target groups.

About The Project BMW Motorrad Welt Berlin is more than a showroom – it’s where brand, community and motorcycle culture come together under one roof in Berlin‑Spandau. Your mission We’re looking for a Berlin‑based freelance Marketing Manager to help shape, activate and grow this space – both on‑site and digitally.

The role is designed around approximately 20 hours per week, with 1–2 days on‑site in Spandau and flexible hours for the rest. The project runs until December 2027. You’ll work closely with BMW Motorrad and project stakeholders, while independently driving the marketing, communication and event strategy that brings people through the door.

What You’ll Do Strategy & Planning Develop the annual marketing and communications plan Define themes, content directions, target audiences and KPIs Translate BMW Motorrad values into locally relevant experiences Events & Programming (together with Event Manager) Support the event strategy and help shape formats – from workshops and screenings to community rides and theme days Ensure events connect with Berlin’s communities and cultural landscape Coordinate event communication: ticketing, newsletters, web updates Content & Digital Plan and oversee photo & video productions with external creatives Shape content for Instagram, website, newsletters and on‑site screens Write clear, engaging texts and identify storylines that resonate.

We build strong partnerships with our clients to bring their vision to life, crafting each story with care and a deep awareness of its impact on people, brands, and the world around us. From the first idea to the last farewell note, from initial pixels to sustainable experiences. Now, tell us, what’s your story? #J-18808-Ljbffr