marketing manager in creator product campaigns

Описание:

ТикТок is a destination for short-form mobile video. Its platform helps people express themselves, discover and connect, while its mission is to inspire creativity and bring joy. *Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

Задачи:

• Own end-to-end product marketing campaigns and paid campaigns across on- and off-platform channels, including TikTok, YouTube, Meta, and Reddit
• Drive campaign scale and performance across awareness, perception, product adoption, and usage
• Lead creative and agency execution by writing briefs, reviewing scripts and creative, managing agencies, and supporting execution and optimisation
• Monitor performance against core metrics and optimise messaging, creative, and targeting
• Partner with Product and Creator Marketing teams to align campaigns with product value, creator insights, and clear calls to action
• Own creator activations, including partnerships, programmes, product education moments, and selected events
• Use trusted partners and creator touchpoints to reinforce campaign narratives and drive sign-ups, enrolment, and product usage
• Lead cross-functional execution across internal teams, agencies, and external partners
• Measure and document impact, capture learnings and case studies, and inform global best practice
• Apply marketing fundamentals across messaging, creative review, execution, and measurement
• Coordinate and align stakeholders across Product, Comms, and Creator Marketing, documenting learnings for repeatable and scalable execution
• Balance speed and quality while adapting to changing priorities and limited resourcing

Требования:

• BA/BS degree or equivalent practical experience
• 5+ Years of experience in creator management, content operations, production, or digital media roles within tech, entertainment, or media industries
• Hands‑on experience supporting creator onboarding, partnerships, or content-related programmes
• Strong communication and interpersonal skills, including the ability to manage multiple stakeholders
• Analytical mindset and ability to identify operational insights
• Ability to manage multiple projects in a fast-paced, evolving environment
• Strong operational skills in programme execution and coordination
• Excellent verbal and written communication skills in German (C1) and English
• Будет плюсом: Experience at a global tech, content platform, agency, or digital media company; familiarity with creator tools, content workflows, and platform analytics; experience supporting cross-functional projects with Product or Marketing teams; ability to operate independently with creativity, attention to detail, and execution excellence; ability to thrive in a collaborative, ambiguous, and execution-driven environment; experience working closely with XFN stakeholders

Условия:

• 6-Month fixed-term contract and temporary assignment managed by a third-party agency; the agency will be the employer, and the candidate will not be a TikTok employee
• All contractual terms, including payroll and benefits, will be handled by a third-party agency