Marketing Manager (m/w/d) – Growth & Operations

Das ist der Job

Your mission You will be responsible for our marketing from strategy to daily execution .

Darum lohnt es sich

Your primary focus is the acquisition of Marketing Qualified Leads (MQLs) for our sales team – this is the key metric by which we measure our mutual success. You will play the full spectrum of marketing – from developing the long-term strategy and setting up campaigns to performance tracking.

Your goal is to establish Lissi GmbH as the most recognized brand for digital identities in Europe. Your Responsibilities Marketing Strategy: Develop our long-term marketing strategy and position Lissi as the leading authority for digital identities in Europe.

Lead Generation & Campaigns: Plan and execute multi-channel marketing campaigns (Paid, Direct, Events) with a clear focus on new customer acquisition. Marketing Operations: Take full ownership of our marketing tech stack. You will manage the website (Webflow), configure inbound forms, and build sophisticated automation workflows in HubSpot.

You ensure that every activity is tracked, monitored, and runs smoothly. Content Creation & SEO: Act as our \"Storyteller.\" You create compelling content – from technical articles to high-stakes presentations – using AI as a co-pilot for maximum efficiency.

You optimize for SEO and ensure our message reaches the right technical and regulatory stakeholders. Event Management: Organize our presence at key industry events, ensuring high impact and effective lead capture. Sales Enablement & CRM: Support the sal