Marketing Manager – Marketing Automation

Das ist der Job

Possesses strong analytical skills and a hands-on mentality to drive marketing strategies and AI-powered processes.

Darum lohnt es sich

Responsibilities • Your mission at morefire: As a Marketing Manager in morefire's internal marketing team, you will be responsible for key areas that directly impact our marketing and sales performance. • CRM & Marketing Automation: You will continuously develop our CRM and marketing automation processes in HubSpot, ensure high data quality, and implement targeted email marketing initiatives. • Content Management: You will coordinate and manage our marketing content, from case studies and blog posts to other digital content formats. • AI & Process Automation: You will identify automation opportunities, implement AI-powered processes using LLMs and integration tools, and actively bring new AI expertise into our marketing team. • Events & Trade Shows: You will plan, organize and support our trade show and event appearances from preparation through follow-up. • Marketing Strategy: You will develop measures that strengthen our brand and sustainably support our marketing and sales performance. • Project Management: You will independently manage marketing projects and ensure their successful implementation. • Collaboration & Development: You will onboard working students, assign and coordinate their tasks, and take responsibility for their professional supervision.

Requirements • Marketing, CRM & HubSpot: You bring experience in digital marketing and a solid understanding of CRM processes, customer journeys and segmentation.

Ideally, you have previous experience with HubSpot. • AI & Automation: You are enthusiastic about AI and marketing automation and have first experience with automation tools such as Make, n8n or Zapier — or you are eager to learn them. • Technical aptitude: You enjoy technical and logical thinking and like to get to grips with new tools and topics. • Analytical & solution-oriented mindset: You quickly recognise connections, work in a structured way and develop pragmatic solutions for complex challenges. • Hands-on mentality: You take ownership, implement ideas independently and drive projects to completion. • Communication: You communicate confidently in German and English and can convey complex topics clearly — both in writing and verbally.

Demonstrates expertise in CRM and marketing automation, particularly with HubSpot, while effectively managing marketing content and projects.