National Account Manager FMCG

Das ist der Job

Key Responsibilities Develop and win new business with major FMCG retailers across Europe, with a focus on Germany.

Darum lohnt es sich

Team‑oriented personality with a hands‑on, pragmatic approach. National Account Manager FMCG – Approach People Recruitment An exciting opportunity has opened for a senior, highly connected National Account Manager to drive expansion across key German FMCG retail channels.

This role focuses on building and scaling partnerships with major supermarket and discount chains (e.g., Aldi, Lidl, Edeka, etc.) in the baby and childcare segment. Leverage existing relationships to gain access to key buyers and decision‑makers. Build and execute a clear market entry strategy for supermarket and discount channels.

Deliver accurate sales forecasts (by customer and product) and consistently meet or exceed targets. Manage and grow key accounts, ensuring long‑term commercial success. Negotiate commercial agreements, pricing structures, and supply terms. Identify growth opportunities and gaps within existing and potential clients.

Ensure strong execution across product listings, online platforms, and in‑store presence. Represent the company at key industry trade shows. Profile Required Experience Proven success as a Senior/National Account Manager within FMCG retail, with a strong focus on supermarkets, discounters, and large retail chains.

Demonstrated ability to open doors and build business with major European retailers (e.g., Aldi, Lidl, Kaufland, Edeka). Strong existing network of buyer contacts and deep understanding of purchasing processes within large retail organizations. Minimum 5+ years’ experience managing and growing key retail accounts in Germany.

Experience with private label, OEM, FOB, or locally sourced products is a plus. Solid understanding of retail dynamics, pricing pressure, and high‑volume sales environments. Experience with forecasting, reporting, and commercial planning tools (ERP, Excel, etc.).

Skills & Mindset Highly independent, proactive, and commercially driven – able to operate without close supervision. Strong hunter mentality combined with the ability to develop and grow existing accounts. Excellent negotiation and influencing skills, with credibility at buyer level.

Structured, disciplined, and analytical, with strong attention to detail. High level of energy and motivation. Languages Fluent in German & English (mandatory). Location Munich, Germany Type of Contract Permanent Contract #J-18808-Ljbffr