Paid Marketing Manager (all genders)

Das ist der Job

Research and test new channels and vendors to expand reach and lower cost per acquisition.

Darum lohnt es sich

Collaborate with internal teams to improve and develop new landing pages and content while maintaining consistent messaging and brand voice. Paessler is looking for an experienced Paid Marketing Manager to help lead the marketing strategy and execution of our paid inbound channels.

The ideal candidate has a strong familiarity and understanding of paid search platforms, ad and landing page best practices, and digital marketing tactics. The Paid Marketing Manager will report to the VP Marketing and will be accountable for lead, opportunity and pipeline volume generated by the paid inbound programs.

YOUR TASKS Build and manage paid media campaigns, including paid search, content syndication, display, re-targeting, and account-based marketing, within budget for maximum return. Consistently evaluate and optimize spend through improvements to ads, landing pages, and user funnels to meet established KPIs and budgets.

Measure and report on performance of all digital marketing campaigns; audit success of paid efforts against goals (KPIs & ROIs). Brainstorm and execute on new and creative growth strategies and demand generation tactics to drive more conversions. Conduct A/B tests across lead generation programs to continuously improve yield from inbound traffic.

YOUR PROFILE Prior 2-3 year work experience as a paid marketing specialist, preferably within enterprise software/SaaS or within a marke