Performance Marketing Manager

Darum lohnt es sich

Responsibilities • Together with the project team, you develop suitable growth and performance marketing strategies for our clients. • You translate business objectives into concrete channel, campaign, and budget strategies across relevant online marketing channels, including Paid Search, Paid Social, Display, Native, and Programmatic. • You manage budgets across channels and target groups and ensure initiatives efficiently contribute to the defined growth goals. • You continuously analyze performance data, derive concrete optimization measures, and regularly adjust strategies. • You use modern AI tools such as ChatGPT, Claude, and other applications to make analyses, research, campaign concepts, reporting, and operational processes more efficient and effective. • You are responsible for the setup, management, and continuous optimization of performance marketing campaigns. • You establish reporting and controlling processes, monitor relevant KPIs, and keep track of budgets, timelines, and results. • You translate client goals into clear tasks for the performance team and provide structured briefings. • You act as a driver for current performance marketing topics, new tools, and AI‑based working methods and actively share your knowledge within the team. • In client meetings and regular status meetings you present performance strategies, initiatives, and results clearly and persuasively. • You ensure that clients can always follow requirements, next steps, and the key performance levers. • You identify opportunities, contribute your own ideas, and develop concrete measures with the project team to achieve the goals. • You work closely with our Creative Team to develop data‑driven creative concepts, new testing approaches, and high‑impact campaign ideas.

Requirements • You have at least 3–5 years of experience in performance marketing, ideally in an agency, e-commerce, B2C, or B2B environment. • You have a strong working knowledge of multiple online marketing channels such as Paid Social, Paid Search, Native, or Programmatic, and deep expertise in at least one channel. • You have experience with tracking, reporting, and KPI‑based campaign management. • You make data‑driven decisions and combine analytical thinking with pragmatic execution. • You are curious about new technologies and ideally already have experience using AI tools such as ChatGPT, Claude, or comparable applications. • You actively follow performance marketing trends and proactively bring new impulses to the team. • You manage your projects proactively and independently, but you also integrate quickly into teams and value collaboration and good teamwork. • You work analytically, with attention to detail and in a structured way. • You communicate confidently in German and English.