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Overview Plan and optimize Google Ads campaigns (Search, Display, YouTube, Performance Max) aligned with SAP's global go-to-market strategy Analyze and report on campaign performance using Google Analytics 4, Looker Studio, and SAP's internal BI tools Drive SEO initiatives for SAP product pages, solution hubs, and thought leadership content Collaborate with content teams to build and distribute digital content across blogs, social channels, whitepapers, and webinars Manage paid social campaigns on LinkedIn, Meta, and YouTube targeting enterprise buyers and IT decision-makers Support email marketing and automation programs via SAP Emarsys or similar platforms Manage budgets, run A/B tests, and continuously optimize ROI across all digital channels Requirements 3+ years of experience in digital or performance marketing, ideally in a B2B or tech environment Proven hands-on experience with Google Ads, Google Analytics 4, and Google Tag Manager Experience with paid social platforms, especially LinkedIn Campaign Manager Strong grasp of SEO, content strategy, and digital marketing funnels Familiarity with marketing automation tools (SAP Emarsys, HubSpot, or similar) Excellent communication skills in English; additional languages are a plus Google Ads or GA4 certification preferred ATS Optimization Keywords Below are skills and terms extracted directly from this job posting to improve Applicant Tracking System (ATS) visibility.
Hard Skills Google Ads Google Analytics 4 Google Tag Manager SEO A/B testing digital marketing content strategy performance marketing email marketing marketing automation Soft Skills communication Certifications & Qualifications Google Ads certification GA4 certification #J-18808-Ljbffr
