Performance Marketing Manager

Das ist der Job

You continuously analyze performance data, derive concrete optimization measures, and regularly adjust strategies.

Darum lohnt es sich

Responsibilities Together with the project team, you develop suitable growth and performance marketing strategies for our clients. You use modern AI tools such as ChatGPT, Claude, and other applications to make analyses, research, campaign concepts, reporting, and operational processes more efficient and effective.

You translate client goals into clear tasks for the performance team and provide structured briefings. You act as a driver for current performance marketing topics, new tools, and AI‑based working methods and actively share your knowledge within the team.

You identify opportunities, contribute your own ideas, and develop concrete measures with the project team to achieve the goals. You work closely with our Creative Team to develop data‑driven creative concepts, new testing approaches, and high‑impact campaign ideas.

You actively follow performance marketing trends and proactively bring new impulses to the team. You manage your projects proactively and independently, but you also integrate quickly into teams and value collaboration and good teamwork.

You translate business objectives into concrete channel, campaign, and budget strategies across relevant online marketing channels, including Paid Search, Paid Social, Display, Native, and Programmatic. You manage budgets across channels and target groups and ensure initiatives efficiently contribute to the defined growth goals.

You are responsible for the setup, management, and continuous optimization of performance marketing campaigns. You establish reporting and controlling processes, monitor relevant KPIs, and keep track of budgets, timelines, and results.

In client meetings and regular status meetings you present performance strategies, initiatives, and results clearly and persuasively. You ensure that clients can always follow requirements, next steps, and the key performance levers.

Requirements You have at least 3–5 years of experience in performance marketing, ideally in an agency, e-commerce, B2C, or B2B environment. You have a strong working knowledge of multiple online marketing channels such as Paid Social, Paid Search, Native, or Programmatic, and deep expertise in at least one channel.

You have experience with tracking, reporting, and KPI‑based campaign management. You make data‑driven decisions and combine analytical thinking with pragmatic execution. You are curious about new technologies and ideally already have experience using AI tools such as ChatGPT, Claude, or comparable applications.

You work analytically, with attention to detail and in a structured way. You communicate confidently in German and English. #J-18808-Ljbffr