Das ist der Job
You continuously analyze performance data, derive concrete optimization measures, and regularly adjust strategies.
Darum lohnt es sich
Responsibilities Together with the project team, you develop suitable growth and performance marketing strategies for our clients. You use modern AI tools such as ChatGPT, Claude, and other applications to make analyses, research, campaign concepts, reporting, and operational processes more efficient and effective.
You translate client goals into clear tasks for the performance team and provide structured briefings. You act as a driver for current performance marketing topics, new tools, and AI‑based working methods and actively share your knowledge within the team.
You translate business objectives into concrete channel, campaign, and budget strategies across relevant online marketing channels, including Paid Search, Paid Social, Display, Native, and Programmatic. You manage budgets across channels and target groups and ensure initiatives efficiently contribute to the defined growth goals.
You are responsible for the setup, management, and continuous optimization of performance marketing campaigns. You establish reporting and controlling processes, monitor relevant KPIs, and keep track of budgets, timelines, and results.
In client meetings and regular status meetings you present performance strategies, initiatives, and results clearly and persuasively.
