Performance Marketing Manager (f/m/d) Paid Social

Das ist der Job

Plan, launch, and continuously optimise campaigns based on clear KPIs (e.g., CPA, ROAS, pipeline impact).

Darum lohnt es sich

We combine modern software with smart AI features to enable fast, efficient work while eliminating unnecessary administrative overhead. Collaborate closely with Brand, Content, and RevOps teams to improve creatives, messaging, and funnel performance.

Deep expertise in the main Paid Social channels (e.g., Meta, TikTok, LinkedIn), ideally within a larger performance marketing team. Experience supporting international campaign scaling. Benefits Team spirit: four major team event weeks per year, flexible on‑site/remote formats, and a strong recognition culture.

International Environment: team members across Europe; English is internal language. Performance Marketing Manager (f/m/d) – PlanCraft At PlanCraft, we build the backbone of European trades by delivering a practical SaaS solution for contractors and tradespeople.

Your Responsibilities Own the performance of Paid Social channels end‑to‑end – from setup and execution to optimisation and reporting. Analyse campaign performance and translate data into actionable insights to improve results. Run structured experiments (A/B tests) and scale successful approaches within your channel.

Support the development of tracking, attribution, and reporting setups to enable reliable decision‑making. Identify and test new opportunities within your channel to unlock additional growth. Stay up to date with platform developments, trends, and automation or AI‑driven improvements.

Your Profile Must‑haves 2–3+ years of hands‑on experience in performance marketing in a data‑driven environment. Proven experience owning and optimising campaigns within your channel with clear performance impact. Strong analytical skills and the ability to derive actionable insights from data.

Experience with common tracking and analytics tools (e.g., GA4, Google Tag Manager or similar). Experience running structured tests and applying data‑driven optimisation approaches. Solid understanding of performance metrics across the funnel. Structured, proactive, and solution‑oriented working style.

Strong ownership mindset and ability to work independently within your scope. Strong communication skills in English (C1/C2 level). Nice‑to‑haves Experience in SaaS or B2B tech environments. Exposure to additional paid channels beyond social. Experience with attribution models or more complex tracking setups.

Interest in applying AI tools to improve campaign performance and efficiency. Ownership: empowered to make meaningful decisions in a flat hierarchy. Learning & Growth: personal development budget, feedback culture, and targeted enablement formats. AI Enablement: internal tools and workflows are AI‑enabled; ChatGPT+ license provided.

Tech & Tooling: MacBook, premium headphones, and all necessary hardware and software. Flexibility: hybrid or on‑site work, optional global relocation up to 2 months. Time Off: 30 vacation days per year (based on a 5‑day week) plus December 24 off, Urban Sports Club membership subsidy, and internal sport meetups.

Mobility: lease a bicycle with subsidised public transport tickets. We welcome people of all backgrounds, identities, abilities, and experiences. Diversity makes us better. #J-18808-Ljbffr