Performance Marketing Manager (f/m/d) Paid Social

Das ist der Job

As a Performance Marketing Manager (f/m/d) at Plancraft, you take ownership of Paid Social channels (e.g.

Darum lohnt es sich

Meta, TikTok, LinkedIn), ideally gained within a larger performance marketing team Proven experience owning and optimising campaigns within your channel with clear performance impact Strong analytical skills and ability to derive actionable insights from data Experience with common tracking and analytics tools (e.g.

GA4, Google Tag Manager or similar) Experience running structured tests and applying data‑driven optimisation approaches Solid understanding of performance metrics across the funnel Structured, proactive, and solution‑oriented working style Strong ownership mindset and ability to work independently within your scope Strong communication skills in English (C1/C2 level) Nice‑to‑haves Experience in SaaS or B2B tech environments Exposure to additional paid channels beyond social Experience with attribution models or more complex tracking setups Experience supporting international campaign scaling Interest in applying AI tools to improve campaign performance and efficiency Benefits Team spirit and recognition culture with team events and monthly on‑site/remote formats Ownership culture with flat hierarchy and high‑trust environment Personal learning budget and targeted enablement formats AI‑enabled internal tools and workflows, including a ChatGPT license Hardware and tools: MacBook, premium headphones, and other essentials Hybrid or on‑site flexibility with a Hamburg office and optional worldwide remote work up to two months 30 vacation days per year (based on a 5‑day week) plus Dec24th off; subsidised Urban Sports Club membership and internal sport meetups Mobility support: lease a "JobRad" bike, subsidised "Deutschlandticket" or "BahnCard" public transport International environment with team members in Italy, France, the Netherlands, and Austria; English is the internal language Diversity & Inclusion Diversity makes us better.

Paid Social, Paid Search, or Programmatic) and drive its performance end‑to‑end. You execute, analyse, and continuously optimise campaigns based on data while identifying scalable growth opportunities within your domain.

Responsibilities Own the performance of Paid Social channels end‑to‑end — from setup and execution to optimisation and reporting Plan, launch, and continuously optimise campaigns based on clear KPIs (e.g.

CPA, ROAS, pipeline impact) Analyse campaign performance and translate data into actionable insights to improve results Run structured experiments (A/B tests) and scale successful approaches within your channel Collaborate closely with Brand, Content, and RevOps to improve creatives, messaging, and funnel performance Support the development of tracking, attribution, and reporting setups to enable reliable decision‑making Identify and test new opportunities within your channel to unlock additional growth Stay up to date with platform developments, trends, and automation or AI‑driven improvements Must‑haves 2--3 years of hands‑on experience in performance marketing in a data‑driven environment Deep expertise in the main Paid Social channels (e.g.

We welcome people of all backgrounds, identities, abilities, and experiences. If your experience doesn't align perfectly with every requirement, we encourage you to apply anyway. #J-18808-Ljbffr