Performance Marketing Manager (m/f/d) - Berlin

Darum lohnt es sich

Analysis, Tracking & Reporting: You work with tools such as Google Analytics, Google Tag Manager, and Meta Business Manager, translating performance data into clear and actionable insights for clients and internal teams.

Teamwork & Stakeholder Communication: You collaborate closely with internal teams, external partners, and hotel clients to ensure seamless project execution and successful outcomes.

Strong Communication Skills: You enjoy collaborating and communicating with both internal teams and external clients, and you are confident communicating in both German and English. Hands‑On Mentality: You are a proactive team player with a high level of initiative, ownership, and a solution‑oriented approach to work.

Benefits Locations in the heart of Munich, Berlin, Lisbon & Innsbruck An incredibly warm and welcoming working atmosphere as well as an international and highly professional team that is looking forward to meeting you The opportunity to work with various AI tools and develop new ideas and solutions together with us A clear home office arrangement (tailored to the role) Flexible working hours with core working hours from 10:00 - 16:00 and plenty of scope for independent & autonomous work Your own training budget and internal development opportunities A Travel Industry Card with numerous hotel and other travel benefits A subsidy of €46,55 for the Germany ticket OR a subsidy for the EGYM Wellpass company fitness programme Direct access to a platform with mental health offers to sustainably increase well‑being and resilience Exciting team events and joint "night flightsIn addition, a structured and personalized onboarding process, regular feedback meetings We value diversity and therefore welcome all applications – regardless of gender, nationality, ethnic and social origin, religion/belief, disability, age and sexual orientation and identity. #J-18808-Ljbffr Performance Marketing Manager (m/f/d) - Berlin Berlin, Berlin, Germany Responsibilities Project Management & Client Ownership: You independently manage performance marketing projects for our hotel clients and serve as the primary point of contact for both strategic and operational topics.

Campaign Strategy & Execution: You develop cross‑channel paid media strategies for renowned hotels in the 3* to 5*S segment—data‑driven, creative, and audience‑focused.

Operational Campaign Management: You plan, manage, and optimize performance marketing campaigns across platforms such as Meta, Instagram, LinkedIn, TikTok, Google Ads, and Microsoft Ads.

Budget Management & Performance Optimization: You efficiently manage campaign budgets, analyze relevant KPIs, and derive actionable optimization measures to increase performance, lead generation, and bookings.

Testing & Continuous Improvement: You conduct A/B tests for ads, audiences, creatives, and landing pages, continuously refining campaigns to maximize results.

AI Expertise & Data‑Driven Optimization: You have a strong understanding of AI applications in performance marketing and leverage relevant tools to improve campaign planning, analysis, and optimization—from generating creative and keyword ideas to automating repetitive tasks.

Innovation & Service Development: You actively contribute new ideas and help shape the further development of our performance marketing services, processes, and products. Profile Education: You hold at least a Bachelor’s degree or a vocational qualification in Business Administration, Media, Marketing, or a related field.

Alternatively, you bring relevant experience from the hotel or tourism industry (e.g., through vocational training or a dual‐study program). Professional Experience: You have at least two years of experience in performance marketing, ideally with a focus on Search Engine Advertising (SEA) and Paid Social campaigns.

Paid Media Expertise: You possess solid hands‑on experience with Google Ads and/or Meta Ads and have a strong understanding of data‑driven marketing principles. Tracking & Analytics Skills: You are experienced in working with tools such as Google Analytics 4, Google Tag Manager, and Looker Studio.

Analytical Mindset: You work in a structured and independent manner and maintain a clear overview even when managing complex campaigns and multiple priorities. AI Enthusiasm: You are passionate about AI tools and emerging technologies and actively integrate them into your daily work to improve efficiency and results.