Performance Marketing Manager (m/f/d) - Munich

Darum lohnt es sich

Responsibilities • Project Management & Client Ownership: You independently manage performance marketing projects for hotel clients and serve as the primary point of contact for strategic and operational topics. • Campaign Strategy & Execution: You develop cross‑channel paid media strategies for renowned hotels in the 3* to 5*S segment – data‑driven, creative, and audience‑focused. • Operational Campaign Management: You plan, manage, and optimize performance marketing campaigns across platforms such as Meta, Instagram, LinkedIn, TikTok, Google Ads, and Microsoft Ads. • Budget Management & Performance Optimization: You efficiently manage campaign budgets, analyze KPIs, and derive actionable optimizations to increase performance, lead generation, and bookings. • Analysis, Tracking & Reporting: You use tools such as Google Analytics, Google Tag Manager, and Meta Business Manager, translating performance data into clear, actionable insights for clients and internal teams. • Testing & Continuous Improvement: You conduct A/B tests for ads, audiences, creatives, and landing pages, continuously refining campaigns to maximize results. • AI Expertise & Data‑Driven Optimization: You have a strong understanding of AI applications in performance marketing and leverage relevant tools to improve planning, analysis, and optimization – from generating creative and keyword ideas to automating repetitive tasks. • Teamwork & Stakeholder Communication: You collaborate closely with internal teams, external partners, and hotel clients to ensure seamless project execution and successful outcomes. • Innovation & Service Development: You actively contribute new ideas and help shape the further development of performance marketing services, processes, and products.

Qualifications • Education: Bachelors or vocational qualification in Business Administration, Media, Marketing, or related field, or relevant hotel/tourism industry experience (e.g., vocational training, dual‑study program). • Professional Experience: At least two years in performance marketing, preferably focusing on SEA and paid social campaigns. • Paid Media Expertise: Hands‑on experience with Google Ads and/or Meta Ads and strong understanding of data‑driven marketing principles. • Tracking & Analytics Skills: Experience with Google Analytics 4, Google Tag Manager, and Looker Studio. • Analytical Mindset: Structured, independent work style with a clear overview even when managing complex campaigns and multiple priorities. • AI Enthusiasm: Passionate about AI tools and emerging technologies, actively integrating them into daily work to improve efficiency and results. • Strong Communication Skills: Enjoy collaboration and communication with internal teams and external clients, confident speaking German and English. • Hands‑On Mentality: Proactive team player with high initiative, ownership, and a solution‑oriented approach.

Equal Opportunity Employer We value diversity and therefore welcome all applications – regardless of gender, nationality, ethnic and social origin, religion/belief, disability, age and sexual orientation and identity.