Darum lohnt es sich
Tasks Plan, execute, and optimize performance marketing campaigns on Meta (Facebook & Instagram), with a focus on improving ROAS and lowering CPA Build and iterate on Web2App funnels to convert web traffic into mobile app installs Develop and test new acquisition funnels (e.g. skincare vertical) to expand our user base Analyze campaign performance data, identify trends, and translate insights into actionable optimizations Create and test ad creatives, copy, and landing pages in collaboration with the product team Monitor and report on key growth KPIs (installs, retention, ROAS, CAC) Stay up to date on platform changes, best practices, and emerging paid acquisition channels Requirements 1-3 years of hands-on experience in performance marketing, ideally in a mobile app or D2C environment Strong experience running and optimizing Meta Ads campaigns (Fa Bytes & Pixels is a Munich-based tech company building Labeless - a mobile app that helps consumers make healthier food choices by scanning product barcodes for nutritional insights.
We are looking for a part-time Performance Marketing Manager to drive our growth through data-driven acquisition campaigns, with a focus on Meta Ads and Web2App funnels. If you are passionate about mobile growth, love working with data, and want to make a real impact at a fast-moving startup, we would love to hear from you.
