Performance Marketing Manager – Maintenance (CMMS) (m/f/x)

Das ist der Job

You are not a generalist.

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Your Responsibilities Product‑Led Growth (PLG) Strategy & Execution • Drive the PLG motion for osapiens HUB Maintenance — designing acquisition loops that leverage free trials, freemium entry points, and in‑product activation to generate self‑serve pipeline, while working closely with the product and sales teams. • Build and optimize the full PLG funnel: from first digital touchpoint through sign‑up, activation, and expansion — with clear metrics at every stage. • Work closely with Product to identify and activate in‑product growth levers — onboarding flows, upgrade triggers, and viral or referral mechanisms relevant to a CMMS mid‑market buyer. • Develop CMMS‑specific positioning and messaging that resonates with maintenance managers, operations leads, and facility directors — translating product capabilities into mid‑market buyer language.

SEA, SEO & GEO — CMMS‑Focused • Own the keyword, topic, and search strategy for osapiens HUB Maintenance across Paid Search (SEA), Organic Search (SEO), and Generative Engine Optimization (GEO) — ensuring visibility wherever CMMS buyers are researching solutions. • Build and manage paid search campaigns targeting high‑intent CMMS and maintenance management queries — optimizing for trial sign‑ups and demo requests, not just clicks. • Develop SEO content and landing page strategy in collaboration with content and web teams — targeting CMMS‑specific search demand with pages built to convert. • Monitor AI‑powered search developments and optimize GEO presence of osapiens HUB Maintenance appears in AI‑generated answers and recommendation surfaces.

Join us for this and more... • A purpose‑driven mission where you tackle complex sustainability challenges alongside global industry pioneers. • Room for creativity through collaborative teamwork and an open communication culture. • Flexibility and team bonding with our hybrid work options. • Fuel for your growth journey, both personally and professionally. • Sustainable mobility options, promoting eco‑friendly commuting solutions. • Fun team events and outings with our global teams.

Performance Marketing Manager – Maintenance (CMMS) (m/f/x) Department: Marketing & Communications Employment Type: Permanent - Full Time Location: Mannheim Description As Performance Marketing Manager for osapiens HUB Maintenance (CMMS), you own the digital growth engine for one of osapiens' most strategically important product lines.

This is a hands‑on, execution‑focused role: you drive product‑led growth, run performance and digital marketing programs, and are directly accountable for pipeline and user acquisition for the CMMS solution.

You are a specialist who has grown a SaaS product in a fast‑moving mid‑market environment — someone who knows how to turn SEA, SEO, GEO, and paid social into a compounding acquisition machine, and who understands how PLG motions (free trials, freemium, in‑product activation) interact with and amplify paid channels.

You work closely with the global Performance Marketing Lead — leveraging shared infrastructure, tooling, and playbooks — while owning the CMMS‑specific strategy, messaging, and channel execution end‑to‑end.

This is a role for someone who moves fast, measures everything, and thrives in a high‑growth environment where the rules are still being written.

Digital Campaign Management & Paid Social • Own end‑to‑end digital campaign execution for the CMMS solution, including: • Paid Social (LinkedIn Ads, Meta — targeting maintenance, operations, and facilities personas) • Programmatic display and retargeting • Software review and comparison platforms (G2, Capterra, TrustRadius, GetApp) • Manage the full campaign lifecycle — targeting, creative briefing, A/B testing, budget pacing, and daily optimization.

Treat paid channels like a live portfolio: watch the signals, reallocate fast, cut what isn't converting. • Coordinate with the global Performance Marketing Lead to leverage shared infrastructure, tooling, and agency relationships — while maintaining CMMS‑specific targeting and messaging.

Data Automation, Tooling & Signal‑Based Pipeline • Own the CMMS‑specific performance marketing data stack — ensuring HubSpot, Clay, paid platforms, and product analytics are integrated and feeding a clean, automated pipeline. • Build signal‑based audience workflows using intent data, in‑product behavior, and engagement signals — identifying in‑market CMMS buyers and triggering the right paid or Sales motion at the right moment. • Work in close alignment with Sales and Business Development to ensure digital signals translate into timely, relevant outreach — particularly for mid‑market accounts showing active buying intent.

Conversion Optimization & Performance Reporting • Own conversion rate optimization across the CMMS acquisition funnel — from paid ad to landing page to trial sign‑up to activation — running structured experiments with clear hypotheses and fast read‑outs. • Define and track CMMS‑specific KPIs including: • Trial sign‑ups, activation rates, and PLG‑sourced pipeline • Cost per MQL/SQL and ROAS by channel • SEO/GEO visibility and organic traffic for CMMS search terms • Signal-to‑pipeline conversion from intent data sources • Deliver regular performance reporting to marketing leadership — analytically rigorous, commercially framed, with clear optimization recommendations.

Your Experience • 5–8+ years of digital and performance marketing experience, with a strong track record in a fast‑growing mid‑market SaaS business. • Proven hands‑on experience with PLG — you have built or scaled a product‑led acquisition funnel and understand how free trials, freemium, and in‑product activation drive pipeline. • Deep expertise in SEA, SEO, and GEO — including hands‑on campaign management in Google Ads and familiarity with AI‑powered search optimization. • Highly analytical and data‑driven — you build performance models, live in dashboards, and make investment decisions based on signals, not instinct. • Hands‑on experience with marketing data automation — HubSpot, Clay or equivalent enrichment tools, and paid social APIs. • Experience with signal‑based marketing workflows — intent data, in‑product behavioral signals, and firmographic enrichment to drive targeted acquisition. • Comfortable operating with speed and autonomy in a high‑growth environment — you move fast, test constantly, and iterate without waiting for perfect conditions. • Experience in CMMS, industrial SaaS, maintenance management, or adjacent verticals (facilities, operations, asset management) is a strong plus. • Fluent English required; German is a plus.

What Success Looks Like In the first 3 months: • CMMS‑specific SEA, SEO, and PLG funnel audited — gaps identified and a clear action plan in place. • First paid campaigns live and optimized, with baseline KPIs established. • Signal‑based audience workflows built and connected to Sales outreach.

By year one: • Measurable, growing PLG‑sourced and paid‑sourced pipeline for osapiens HUB Maintenance. • CMMS search presence (SEA + SEO + GEO) strong and compounding across target markets. • Conversion rates across the PLG funnel — from sign‑up to activation to expansion — consistently improving. • Performance Marketing for CMMS operating as a high‑velocity, data‑driven acquisition engine that Sales relies on.