Planning, managing and optimizing Meta campaigns Developing and testing new creatives, hooks and ad approaches Building and developing retargeting and funnel structures Developing and improving marketing flows Optimizing landing pages and conversion processes Managing agencies, freelancers and external partners Analyzing target audiences, purchase motivations and competitors Supporting Google Ads and other performance channels Requirements 3–5 years of experience in e-commerce or performance marketing Proven experience independently managing Meta Ads campaigns Experience building campaigns, with budget responsibility and commercial evaluation of results Experience setting up automations, flows and retargeting structures Understanding of funnels, customer journeys and conversion optimization Ability to clearly brief external service providers, agencies or freelancers and critically evaluate results Independent and structured working style Understanding of profitability, processes and commercial/financial relationships
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