Performance Marketing Manager – Meta (Paid Social)

Das ist der Job

We sell direct-to-consumer across Europe – and launch in the US + Canada in the coming weeks.

Darum lohnt es sich

To get there, we’re scaling our paid social engine in-house, working directly with the founding team. /p h3The role /h3 pYou own Meta as a channel – strategy first, execution second.

You work hand in hand with our in‑house content team and coordinate with media buyers on our other sales channels so paid social pulls in the same direction as everything else. /p h3What you’ll do /h3 ul liOwn Meta media buying end‑to‑end: account structure, campaign setup, budget allocation, and scaling against funnel‑stage ROAS targets /li liPlay a key role in our US + Canada launch: build and scale the paid social setup for the new markets from day one /li liLead the paid social strategy and roadmap – you set direction, not just execute it /li liDrive creative testing with our in‑house content team: briefs, hypotheses, feedback loops, and creative performance analysis /li liCoordinate with media buyers and partners across other channels (Google, Amazon, retail campaigns) for one consistent full‑funnel approach /li liReport on performance with clear takeaways and next steps; challenge targets when the data says so /li liOptionally: take over or build up TikTok as a second paid social channel /li /ul h3What you bring /h3 ul li3–5 years of hands‑on Meta media buying for D2C/e‑commerce brands /li liExperience managing substantial monthly ad budgets and scaling profitably against ROAS targets /li liStrong grasp of full‑funnel measurement, attribution, and creative‑driven performance /li liA strategic mindset: you can defend your account structure and budget decisions, and lead the channel rather than wait for instructions /li liFluent English; German is a plus /li liTikTok media buying experience is a plus /li /ul h3What we offer /h3 ul liFull ownership of a core growth channel, working directly with the CEO /li liAn established brand with patented products – no agency layers, fast decisions /li liA dedicated in‑house content team producing creatives for you /li liAn office in the heart of Zurich at Limmatquai /li /ul pApply via LinkedIn or send your application to – include a short note on the Meta accounts you’ve scaled and how. /p /p ppFaitron AG is the Swiss consumer-tech company behind HeatsBox® – the patented self‑heating lunchbox – and BabyBoo, the first smart warming baby bottle.

Our goal is clear: push Faitron to 8‑digit revenue in the short term. You decide how budgets flow across the funnel, what gets tested, and what scales.