• Conduct European market research, collect farmer / farm demand and competitor analysis.
• Develop product strategy, roadmap, target cost, pricing and business plan.
• Define product requirements, functional specifications, configuration matrix and selling points.
• Lead project initiation, R&D coordination, launch preparation, training and lifecycle management.
• Engage German/European dealers and test farms; collect feedback to drive iteration.
• Monitor sales, gross margin and market share to achieve business targets.
