Principal Product Manager – Checkouts

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Responsibilities Own the end-to-end TrafiCheckout funnel across all brands (Shapermint, Shaperbox, Truekind): from cart entry through order confirmation, on desktop and mobile. Define, prioritize, and execute a continuous A/B testing roadmap on the checkout — targeting a minimum of 2 simultaneous experiments at all times — using VWO or equivalent.

Diagnose checkout drop‑off by device, traffic source, payment method, and error type; translate findings into actionable hypotheses and ship improvements with measurable CVR impact.

Optimize the checkout UX for mobile‑first experiences: field sequencing, keyboard behavior, autofill, CTA placement, and payment wallet integration (Apple Pay, Google Pay). Design and continuously improve error states, payment failure copy, and retry prompts to maximize transaction recovery at the moment of decline.

Maintain and evolve the weekly Checkout Health Dashboard: CVR by device/channel/country, post‑checkout offer take rates, authorization rates, decline breakdown, and payment recovery rate.

Requirements 5+ years of product management experience with direct ownership of a consumer‑facing checkout funnel in a DTC, e‑commerce, or high‑volume fintech environment.

Proven track record of improving checkout conversion rate through structured A/B testing — able to describe specific tests designed, run, and analyzed with measurable CVR or revenue impact.

Hands‑on experience with Stripe at a product ownership level: authorization rate optimization, retry logic, 3DS configuration, Radar fraud rules, and dashboard‑level diagnostics.

Experience managing or integrating multiple PSPs and digital wallets (PayPal, Apple Pay, Google Pay) simultaneously — including UX placement, conversion measurement, and decline management.

Ownership of post‑checkout monetization architecture: upsell, downsell, and fallback offer flows, subscription offers at checkout, and payment recovery or dunning sequences with measured revenue impact.

Ability to diagnose checkout drop‑off by device, traffic source, payment method, and error type — distinguishing UX friction from payment infrastructure issues using session recordings, funnel analytics, and heatmaps.

Familiarity with fraud prevention tools, chargeback management processes, and subscription billing compliance basics including FTC negative option and ROSCA requirements.

Strong cross‑functional influence — able to align Engineering, Finance, Legal, and Customer Care around checkout decisions and present performance results and strategic roadmap directly to CMO or C‑level stakeholders. #J-18808-Ljbffr