Darum lohnt es sich
Responsibilities
• Market Insight & Strategy Development: Conduct industry research, competitive analysis, and user needs research to develop product market strategy, positioning, and medium-to-long-term development roadmap.
• Product Lifecycle Planning & Management: Lead complete lifecycle management from concept to phase-out; author Product Requirements Documents (PRD) ensuring product definition aligns with market needs.
• Cross-Functional Collaboration & Drive: Coordinate resources across R&D, Design, Production, Testing, and other departments to drive product development, ensuring timely project delivery meeting quality and cost targets.
• Product Launch & Go-to-Market Support: Develop product launch plans and marketing strategies; provide sales teams with product training and market support materials to drive product market penetration.
• Data Tracking & Iterative Optimization: Monitor product market performance and user feedback; plan product feature optimization and version iterations based on data-driven insights.
• Compliance Coordination & Risk Management: Collaborate with Regulatory Affairs to ensure products comply with target market certification requirements (e.g., CE/ISO); manage product compliance risks.
Skills and Qualifications
• Bachelor's degree or higher in Mechanical Engineering, Vehicle Engineering, Industrial Engineering, or related fields.
• Minimum 5 years of product management or R&D experience in the construction machinery industry, with crane product experience required.
• Familiar with construction machinery product development processes; possesses strong technical comprehension skills.
• Excellent market analysis, data interpretation, and business logic capabilities.
• Outstanding cross-border communication, coordination, and project driving skills.
