Product Manager / Director, User Growth

Darum lohnt es sich

As a senior PM, you will play a key role in shaping product direction, driving cross‑functional collaboration, and elevating the team’s capabilities to new heights.

What You’ll Be Doing • Develop ToC growth activities (campaigns) and consumer task products to boost user engagement and retention. • Enhance ToB platform and data analytics functionalities to streamline internal operations and maximize efficiency. • Define and execute channel growth strategies spanning SEO, ASO, referral, affiliate, and paid channels to maximize user acquisition and organic reach. • Collaborate with channel owners to align platform capabilities with channel‑specific growth levers and funnel requirements. • Identify high‑potential channel opportunities and build product features that amplify channel performance at scale. • Evaluate growth activities (campaigns) and task performance metrics to identify actionable insights. • Continuously innovate and prioritize product capabilities to align with global markets’ user growth strategies. • Build operation best practices to scale up growth activities’ adoption and efficacy. • Work closely with Paid Ads, Content, Affiliate, Referral, Trading, and Listing teams to create synergies for user growth. • Keep up with market trends and emerging technologies to inform product strategy and ensure competitiveness. • Collaborate across teams and influence stakeholders to lead cross‑functional projects. • Deliver large‑scale projects and navigate cross‑team dependencies in a dynamic organization.

What We Look For In You • 3+ years of expertise in growth activity, mega sale, personal task, loyalty system, and platform products, with a proven track record of driving growth through innovative product solutions. • Decent understanding of data analysis, user research, and campaign performance metrics. • Exceptional communication and collaboration skills, with the ability to influence stakeholders and lead cross‑functional projects. • Proven ability to deliver large‑scale projects and navigate cross‑team dependencies in a dynamic organization.

Perks & Benefits • Competitive total compensation package. • L&D programs and education subsidy for employees’ growth and development. • Various team building programs and company events. • Wellness and meal allowances. • Comprehensive healthcare schemes for employees and dependents. • More that we love to tell you along the process!

OKX will be prioritising applicants who have a current right to work in Singapore, and do not require OKX’s sponsorship of a visa.

About The Opportunity Our mission is to drive user growth and engagement by delivering innovative campaign features, building robust task platforms, and unlocking growth through diversified channel strategies — including SEO, ASO, affiliate, referral, and paid acquisition.

Nice‑To‑Haves • Experience with SEO and/or ASO strategy, including keyword optimization, app store listing optimization, and organic growth levers.