Product manager in post-purchase and retention

Описание: As our Senior Product Manager for Post-Purchase & Retention (f/m/d), you will play a key role in shaping how customers engage with KoRo beyond their first purchase. Your mission is to turn first-time buyers into loyal, returning customers by creating seamless post-purchase experiences, driving repeat purchases, and building long-term customer relationships across our international markets.

Задачи

• Map the post-purchase journey: every message and touchpoint after the order and across all the systems that talk to our customers (shop, returns portal, carriers, customer service, review tools, CRM flows).
• Post-purchase and Retention Roadmap & Strategy: You define and drive the product roadmap for post-purchase experiences, translating business goals and customer needs into impactful retention initiatives.
• Repeat Purchase Optimization: You identify opportunities to increase purchase frequency and customer lifetime value (CLV) by developing and optimizing reordering journeys, repeat-purchase features, and seamless post-purchase experiences.
• Loyalty & Reward Programs: You shape and improve loyalty and rewards programs that strengthen customer engagement, encourage repeat orders, and deliver sustainable economic value.
• Cross-Channel Identity: You create a seamless customer experience across our website, mobile app, and retail touchpoints, prioritizing customer identity and cross-channel engagement.
• Lifecycle Experimentation: You leverage customer insights, product analytics, and A/B testing to validate hypotheses and continuously optimize retention performance.

Требования

• 5+ years of experience in digital Product Management, ideally within e-commerce, consumer apps, or fast-paced digital businesses.
• Proven track record of building or improving product features focused on customer retention, loyalty, subscriptions, or repeat purchases.
• Strong analytical mindset with hands-on experience using product analytics, customer data, and A/B testing to make informed product decisions.
• Solid technical understanding of digital product development, customer journeys, and web and mobile ecosystems to collaborate effectively with Engineering and Design teams.
• Strong commercial acumen and the ability to evaluate product opportunities based on customer impact, revenue potential, and profitability.
• Excellent stakeholder management and communication skills, with the ability to influence cross-functional teams and independently drive complex initiatives, combined with fluency in English (written and spoken).
• You take initiative and ownership.
• You don't wait for a perfect brief or a mandate to get started.
• When you see an opportunity, a risk, or something that can be improved - you act.
• When things don't go as planned, you look at your own contribution first and step up, without waiting to be asked.
• You thrive in change.
• Shifting priorities and evolving processes don't slow you down.
• You adapt fast and keep moving.
• You build, you don't wait.
• When something is missing - a tool, a process, a solution - you create it.
• You prefer a working MVP over a perfect plan and iterate from there.
• You think in leverage.
• You question how things are done, prioritize ruthlessly, and find smarter paths to better outcomes.
• You don't mistake effort for impact.
• You're a team player, humble and genuinely kind.
• You collaborate in and across teams, care about the people around you, and bring sparkles to the room.
• You speak up when you disagree, commit fully once a decision is made, and actively make the people around you better.

Условия

• Flexible working hours, hybrid work, and 20 days of workation.
• You’ll also start with 28 days of vacation, increasing by one additional day per year of tenure (capped at 30 days), so you always have time to recharge.
• A structured onboarding plan to get you started, plus a dedicated development budget for your personal and professional growth.
• You’ll also receive your own MacBook and a fully equipped office setup with monitors and height-adjustable desks.
• Free snacks and barista coffee in the office, 20% discount in the KoRo Online-Shop, and exclusive perks with partner companies.
• A fully funded BVG ticket (Jobticket), a subsidy for your fitness membership (Urban Sports Club, Hansefit, or FitX), and a company pension scheme (bAV) via Ginkgo.
• Regular team events and company parties to celebrate milestones and successes together.