Product Marketing Consultant

Description

• Develop and refine product positioning, messaging, and value propositions.
• Lead or support go-to-market strategy and execution for new product and feature launches.
• Partner with product, growth, and sales teams to align on strategy and priorities.
• Create marketing assets such as landing pages, sales decks, one-pagers, and case studies.
• Build and execute sales enablement materials to support revenue teams.
• Plan and support webinars, product launches, and other demand generation initiatives.
• Conduct market, customer, and competitive research to inform strategy.
• Identify opportunities to improve conversion, adoption, and product-market fit.

Requirements

• Strong foundation in product marketing across B2B, B2C, or both.
• Experience owning or contributing to GTM strategy and execution.
• Ability to translate complex product concepts into clear, compelling messaging.
• Comfort working cross-functionally with product, sales, and marketing stakeholders.
• Experience in one or more areas such as sales enablement, lifecycle marketing, webinars/events, or content strategy.
• Analytical mindset with the ability to use insights to inform decisions.
• Adaptability and comfort working across different industries, products, and team structures.
• Strong communication and storytelling skills.
• Experience working with early-stage startups or high-growth tech companies is preferred.
• Familiarity with PLG (product-led growth) or sales-led motions is preferred.
• Experience supporting both strategic planning and hands‑on execution is preferred.

Benefits

• Freelance contract engagements ranging from 10–40 hours per week.
• Opportunity to join Right Side Up’s talent collective.
• Work with a range of high-growth clients across industries.
• Potential remote work flexibility, with the role listed as Austin, TX / General / Remote.