Product Marketing Manager

Darum lohnt es sich

• Own the Partner marketing engine and drive go-to-market launches from strategy to execution • Collaborate closely with the broader marketing team • Work with Partner PMs and Commercial Teams to define target audiences • Craft clear, compelling messaging and positioning that differentiates Primer's Partner capabilities • Translate technical products into messaging for partners and merchants • Synthesise partner and merchant feedback, sales signals, and market research into strategic recommendations • Monitor and report on product marketing effectiveness • Use data to optimise strategies and achieve business goals • Report to the Product Marketing Lead • Work directly with product leads, marketing leads, and senior stakeholders Requirements • 3-5 years of B2B SaaS marketing or product marketing experience, with a track record of launching and growing successful B2B products • Comfort turning technical product detail into messaging a non-technical buyer or partner wants to read • Ability to conduct targeted competitive and buyer research and turn it into specific recommendations • Strong project management skills, with the ability to manage multiple initiatives and meet deadlines in a fast-paced environment • Experiment-minded, taking full ownership of outcomes and driving work with minimal oversight • Background in payments, fintech, or infrastructure products, or willingness to build that domain knowledge quickly (nice-to-have) • Creative judgment and ability to brief teams and agencies authoritatively (nice-to-have) • Experience marketing in a two-sided marketplace (nice-to-have) • Must have unrestricted working rights or appropriate authorization in the country of residence • Currently hiring in the UK, South Africa, Romania, Portugal, Poland, Ireland, or Hungary Core Competencies Demonstrates expertise in B2B SaaS marketing and product marketing, with a strong focus on go-to-market strategies, messaging development, and data-driven decision-making.

Capable of translating technical product details into compelling narratives for diverse audiences while managing multiple projects effectively.

Highest-signal resume keywords • B2B SaaS Marketing Experience • Product Marketing Strategy • Project Management Skills • Data-Driven Optimization • Messaging Development Hard Skills • Go-To-Market Strategy • Competitive Research • Market Research • Product Launch • Messaging and Positioning • Data Analysis • Feedback Synthesis • Sales Signals Interpretation • B2B Product Growth • Technical Product Translation Soft Skills • Creative Judgment • Ownership • Collaboration • Communication • Adaptability Industry Keywords • Payments • Fintech • Infrastructure Products • Two-Sided Marketplace • B2B Marketing