Product Marketing Manager

Das ist der Job

Join us as Product Marketing Manager and take ownership of product marketing across our existing and upcoming games!

Darum lohnt es sich

You serve as a key connector between Product, Publishing, Growth, and Creative teams. As the Product Marketing Manager , your mission is to own and drive product marketing strategy and execution across our portfolio. You bring experience in player-facing messaging, app store presence, and live feature communication.

You will independently lead Store In-App Events and broader go-to-market execution, shaping how our games show up in the app stores and at key product moments. This role reports to the Head of Product Marketing.

YOUR MISSION Store Presence Own end-to-end execution of Store In-App Events across Apple App Store & Google Play Align events with product updates, live-ops beats, and seasonal moments Track performance and turn learnings into continuous improvements Go-to-Market Lead GTM execution for features, live-ops, and content updates (from strategy to delivery) Act as the central GTM point of contact across Product, Publishing, Growth, and Creative Own retrospectives and build a best-practice framework for future launches Messaging & Brand Define and evolve messaging frameworks, positioning narratives, and player personas Lead player-facing copy across store and product beats, ensuring consistency at every touchpoint Performance & Insights Monitor KPIs in close collaboration with Analytics and Growth Translate post-launch analyses into strategic recommendations that feed future campaigns YOUR PROFILE 3–5 years of experience in Product Marketing, Marketing, Publishing, or a related role (gaming strongly preferred) Strong understanding of mobile games, live-ops, and player behavior Solid knowledge of app stores and mobile game ecosystems, including ASO fundamentals Proven ability to manage multiple stakeholders and drive cross-functional alignment Highly organized, detail-oriented, and reliable in execution Excellent written communication skills with a compelling, player-first voice Ability to work autonomously and make sound decisions in a fast-moving environment Nice-to-Have Experience with mobile F2P games Hands-on experience with ASO, Store In-App Events, and UA strategy Experience working with tools like Google Workspace, Excel, Confluence, or Jira Strong interest in brand strategy, positioning, and player psychology #J-18808-Ljbffr