Product Marketing Manager

ppbYour responsibilities /b /p /p:pbProduct positioning audience ownership: /b /pliApply and refine product positioning within established portfolio frameworks, ensuring clarity and resonance for assigned product audiences. /liliApply and refine defined audience segments for the assigned product, articulating clear value propositions tailored to each segment. /liliExecute lifecycle marketing initiatives aligned with defined portfolio lifecycle strategy to drive awareness, activation, engagement, and retention. /liliEnsure alignment between product positioning, audience strategy, and commercial objectives. /lipbEnd-to-end product marketing delivery: /b /pliLead end-to-end product marketing execution for assigned products, translating defined portfolio frameworks into high-quality, performance-driven go-to-market delivery. /liliDevelop structured acquisition, activation, and retention strategies in collaboration with CRM, digital, and data teams. /liliDefine launch and adoption tactics for new initiatives, features, or product evolutions. /liliTranslate strategic objectives into measurable campaign and performance roadmaps. /liliImplement and monitor defined KPIs across awareness, engagement, conversion, and retention, providing structured performance feedback and optimisation recommendations. /lipbGrowth continuous optimisation: /b /pliDrive audience growth, adoption, and engagement through performance-driven marketing tactics. /liliAnalyse performance data and adjust marketing approaches to maximise impact. /liliContribute new ideas and optimisation opportunities to improve product performance within established frameworks. /lipbCross-functional collaboration: /b /pliWork closely with Product, Brand, Communications, Partner Marketing, and Fair Marketing teams to ensure integrated delivery. /liliAlign strategic direction with operational and tactical execution in collaboration with project managers. /liliContribute to leadership presentations and product positioning materials as required. /lipbBudget and financial accountability: /b /pliManage allocated product marketing budgets within approved portfolio parameters, ensuring disciplined execution and accurate forecasting. /liliMaintain structured reporting on performance metrics and growth outcomes. /liliEnsure financial accuracy and alignment with broader portfolio priorities. /lipbYour profile: /b /pli5–8+ years of experience in product marketing, growth marketing, or brand-led product environments. /liliProven experience delivering end-to-end product marketing initiatives. /liliStrong understanding of audience segmentation, lifecycle marketing, and conversion strategy. /liliExperience working in cross-functional and international environments. /liliStrong analytical and performance-driven mindset. /liliExcellent project management and organisational skills. /liliStrong communication and stakeholder management capabilities. /liliFluent in English; additional languages are a plus. /liliWillingness to travel as required. /li li ppb Karrierestufe /b /p /p Berufserfahren /li li ppb Beschäftigungsverhältnis /b /p /p Vollzeit /li li ppb Tätigkeitsbereich /b /p /p Marketing /li li ppb Branchen /b /p /p Künstler und Autoren und Veranstaltungsdienste /li pMit einer Empfehlung lassen sich Ihre Chancen auf ein Vorstellungsgespräch bei Art Basel verdoppeln. /p p Lassen Sie sich über neue Jobs im Bereich Produktmarketingmanager in bBasel, Schweiz /b informieren. /p ppb Ähnliche Jobs /b /p /p li ppb Senior Strategic Marketing Manager BioPharma and Clinical Development /b /p /p Basel, Basel, Schweiz Vor 3 Tagen /li li ppb Associate Director, Marketing GI, Europe /b /p /p Basel, Basel, Schweiz Vor 2 Wochen /li li ppb Global Marketing Manager /b /p /p Basel, Basel, Schweiz Vor 6 Tagen /li li ppb PLG Strategy Lead /b /p /p Basel, Basel, Schweiz Vor 1 Tag /li li ppb Marketing Sr Director and Launch Lead - Metabolic and Dermato-Oncology Franchise /b /p /p Basel, Basel, Schweiz Vor 1 Woche /li li ppb Brand Activation Manager (m/w/d) 90 – % für die Marke Eau Thermale Avène /b /p /p Basel, Schweiz Vor 1 Tag /li li ppb Business Solutions Lead – Customer Engagement /b /p /p Basel, Basel, Schweiz Vor 3 Tagen /li li ppb Senior Communication Manager:in 80-% /b /p /p Basel, Basel, Schweiz Vor 4 Wochen /li li ppb Tryngolza Global Brand Communications Director /b /p /p Basel, Schweiz Vor 1 Woche /li li ppb Global Lead Marketing Communication Digital Platforms /b /p /p Basel, Basel, Schweiz Vor 6 Tagen /li li ppb International Communications Leader /b /p /p Basel, Basel, Schweiz Vor 6 Tagen /li li ppb Lead, Shore Excursions Ops /b /p /p Basel, Basel, Schweiz Vor 2 Wochen /li li ppb Digital Content Campaign Manager, 80-% /b /p /p Basel, Basel, Schweiz Vor 2 Wochen /li li ppb Head of Fair Marketing Experiential /b /p /p Basel, Schweiz Vor 15 Stunden /li li ppb Associate Director, Therapeutic Area Communications /b /p /p Basel, Schweiz Vor 1 Woche /li li ppb Product Manager /b /p /p Basel, Schweiz Vor 2 Wochen /li li ppb Growth Specialist Switzerland (m/f/d) /b /p /p Basel, Basel, Schweiz Vor 4 Wochen /li li ppb Marketing Content Manager 90 – % w/m/d für die Marken Ducray, Klorane und René Furterer /b /p /p Basel, Schweiz Vor 1 Tag /li li ppb GEO Domain Expert /b /p /p Basel, Basel, Schweiz Vor 1 Woche /li li ppb Product Manager – Infrastructure (IaaS / Sovereign Cloud / OpenShift) /b /p /p Basel, Basel, Schweiz Vor 2 Wochen /li li ppb Associate Director, Commercial Insights and Analytics /b /p /p Basel, Schweiz Vor 3 Wochen /li li ppb Marketing Assistant Festtagsartikel (w/m/d), 80% - % /b /p /p Basel, Basel, Schweiz Vor 1 Woche /li li ppb Principal, Brand Outsourcing HCP Engagement /b /p /p Basel, Basel, Schweiz Vor 1 Monat /li li ppb Trainee Global Product Management /b /p /p Basel, Basel, Schweiz Vor 13 Stunden /li li ppb Director Global Communications /b /p /p Basel, Basel, Schweiz Vor 3 Wochen /li li ppb Teamleiter (m/w/d) Produktmanagement Vorsorge Privatkunden Teilzeit / Vollzeit /b /p /p Basel, Basel, Schweiz Vor 1 Woche /li li ppb Event Specialist Marketing Assistant /b /p /p Basel, Basel, Schweiz Vor 2 Wochen /li ppb Ebenfalls angesehen /b /p /p li ppb Product Owner / Business Analyst 80-% (m/w/d) /b /p /p Basel, Basel, Schweiz Vor 3 Wochen /li li ppb Growth Marketing Specialist (w/m/d) 60-70% /b /p /p Basel, Basel, Schweiz Vor 2 Wochen /li li ppb Senior Product Manager, Platform Operations (Indivi GO / Indivi PRO) /b /p /p Basel, Basel, Schweiz Vor 1 Tag /li li ppb Global Labelling Lead /b /p /p Basel, Schweiz Vor 2 Tagen /li li ppb Executive Director, Haematology, International Commercial Launch Strategy /b /p /p Basel, Schweiz Vor 1 Woche /li li ppb Head of Retail Media (m/f/d) % /b /p /p Basel, Basel, Schweiz Vor 20 Stunden /li li ppb Associate Principal Analytics Commercial Strategy, Global Advisory Services /b /p /p Basel, Basel, Schweiz Vor 1 Monat /li li ppb Associate Director, Commercial Forecasting /b /p /p Basel, Schweiz Vor 2 Wochen /li li ppb Expert Opportunity - Senior Brand Manager ($80/hr, up to $1,/week) /b /p /p Basel, Basel, Schweiz Vor 1 Tag /li li ppb Assoc Director Medical Communications - Switzerland /b /p /p Basel, Basel, Schweiz Vor 2 Wochen /li