Product Marketing Manager

Das ist der Job

Develop internal and external messaging, content and communications for offering/feature launches or updates.

Darum lohnt es sich

You will be an instrumental member of a dynamic, cross‑functional team that collaborates with Product, Marketing, Sales, and Service delivery teams to ensure effective positioning of new commercial offerings and features at launch and as they scale.

Support demand generation by partnering with segment and customer marketing teams to refine prospect and customer messaging and campaigns. Craft effective positioning and messaging based on target audience insights and pain points, highlighting key product features and benefits.

Enable commercial teams with knowledge transfer, content, and programs that enhance their understanding of the Patient Engagement solution and new product offerings. Empower teams to leverage messaging and content, actively engaging with them to refine prospect‑facing communications.

Exceptional communication and interpersonal skills, with a collaborative approach to cross‑functional teamwork. Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

Job Title: Product Marketing Manager Position Summary Product Marketing serves as the storytellers of the organization, sharing knowledge about products with both external and internal audiences to drive business results.

As the Product Marketing Manager for athenaOne’s Patient Engagement solution, you will support go‑to‑market strategy and execution, positioning and messaging, commercial enablement, and the creation of marketing assets for this product portfolio.

Essential Job Responsibilities Collaborate on the commercial GTM strategy and execution for new offerings and features, working closely with Product Management, Marketing, and Sales. Maintain and update product positioning and messaging in alignment with our release cadence, incorporating key messages and customer stories into outreach.

Monitor market trends to identify differentiation points for the product portfolio. Conduct competitive analysis to prepare positioning and talking points for overcoming perceived disadvantages.

Expected Education & Experience Bachelor's degree in marketing, business administration, or a related field. 5+ years of experience in Product Marketing focusing in Patient Engagement. Experience in healthcare, health tech, or similarly regulated environments preferred.

Proven track record of bringing products to market and supporting sales initiatives. Strong project management skills, with the capacity to manage multiple projects and meet tight deadlines. Experience executing senior leader‑endorsed, multi‑dimensional projects across enterprise stakeholders.

Results‑oriented mindset focused on achieving targets and driving business outcomes. Ability to thrive in a fast‑paced environment, demonstrating strategic thinking and clarity in communication. Expected Compensation $95,000 - $161,000. Base salary depends on experience, qualifications, and market rates. Equal Opportunity Employer. #J-18808-Ljbffr