Darum lohnt es sich
THE ROLE
This remote role will report directly to Head of Marketing, you will create and manage Product Marketing strategy defining how to shape the offering that is being built by the Engineering team for the target audiences which include: developer houses, future investors/token holders, enterprise, entrepreneurs, and the general public.
A cutting-edge cross-chain smart contract platform is seeking to bring in an experienced and commercially focused Product Marketing Manager with experience in blockchain/crypto projects, ideally in the Polkadot ecosystem.
This is a chance to bring your experience across marketing, design and community engagement, to create a full marketing strategy for growth and scale-up.
In summary you will understand the target audience, segment them, position the product and define a targeting strategy helping to ensure the success and direction of this highly innovative and well backed platform, bringing something new and exciting to the sector.
KEY DUTIES Collaborate with the Head of Marketing on the creation of the Marketing Strategy and Go-to-Market plan Create a product marketing strategy for creating a strong value proposition that will ensure product-market fit, driving product uptake and adoption Use marketing research, competitive analysis, insights from the community and investors, and other sources to map the ecosystem, uncover deep customer needs, and define
