Product Marketing Manager (all genders)

Das ist der Job

Are you passionate about shaping how clients experience banking products?

Darum lohnt es sich

Join us to lead product marketing for cutting-edge solutions, collaborating with talented teams to deliver impactful messaging and campaigns. Job Responsibilities Define product positioning, benefits, and unique selling points to ensure clear and consistent messaging.

Partner with cross-functional teams to embed marketing into product development and influence roadmaps with client insights. Collaborate with campaign teams from brief to creative review, ensuring campaigns are compelling and on strategy. Guide and mentor marketing team members, reviewing assets to deliver high-impact messaging.

Experience partnering with product teams throughout the development cycle. Preferred Qualifications, Capabilities, and Skills Experience working in international or multi-lingual environments. Demonstrated ability to mentor and develop team members.

In this role, you’ll influence product development, drive go-to-market strategies, and ensure our offerings resonate with clients. You’ll be at the heart of innovation, working with experts across the business to champion product marketing’s role in our success. Bring your expertise and help us create meaningful client journeys.

Develop and maintain product messaging frameworks, collaborating with copywriters for cohesive client communications. Lead go-to-market strategies and integrated marketing programs for new and existing products, features, and services. Conduct competitive research and client segmentation to support marketing strategy.

Work with data and analytics to identify adoption drivers, cross-sell opportunities, and optimize client lifetime value. Monitor product and campaign performance, analyze key metrics, and prepare reports to identify optimization opportunities.

Collaborate with Compliance and Controls to ensure all marketing initiatives meet regulatory and policy requirements. Build and nurture relationships with senior stakeholders, advocating for clients and championing product marketing’s impact.

Required Qualifications, Capabilities, and Skills Significant experience in product marketing within banking. Proven ability to lead go-to-market strategies and manage complex, cross-functional initiatives. Expertise in marketing channels, including lifecycle, creative, and paid media.

Exceptional collaboration and influencing skills, building strong relationships across business areas. Strong attention to detail, with a curious and analytical mindset. Commercially minded, able to develop strategies and messaging that resonate with clients and support business objectives.

Deep understanding of compliance and regulatory requirements in marketing. Fluency in English. Familiarity with digital banking products and emerging technologies. Ability to analyze complex data and translate insights into actionable marketing strategies. Strong project management skills, delivering results in fast-paced environments.

Experience with client segmentation and competitive analysis. Track record of building relationships with senior stakeholders. German language skills. #J-18808-Ljbffr