Product Marketing Manager, Enterprise

Darum lohnt es sich

Responsibilities • Owning positioning, messaging, value propositions, and executing go-to-market strategies for Semrush Enterprise's AI Optimization (AIO) and SEO solutions. • Defining target audiences, customer segments, and buyer personas through market, customer, and competitive research. • Partnering with Product Management to bring customer and market insights into roadmap discussions, while leading launch readiness and cross-functional coordination across Product, Sales, Customer Success, Content, PR, and Demand Generation teams. • Acting as the voice of the customer by synthesizing feedback, usage patterns, win/loss insights, and market trends to translate them into actionable recommendations for product and commercial teams. • Monitoring developments and conducting analysis across AI-powered search, SEO, digital discovery platforms, and competitive solutions to identify opportunities, risks, and emerging trends. • Defining and evolving the product and category narrative for AI visibility, AI search optimization, and enterprise SEO, collaborating with Content, Communications, and Executive stakeholders. • Identifying opportunities to leverage proprietary Semrush data, customer insights, and market trends to create original thought leadership, supporting analyst relations, customer advocacy, and external-facing initiatives. • Creating high-impact sales enablement materials (pitch decks, one-pagers, battlecards, presentations) to equip sales and customer-facing teams with messaging and proof points that improve commercial effectiveness. • Developing customer success stories, use cases, and business value frameworks, while supporting strategic customer conversations, executive briefings, and industry events. • Measuring, tracking, and reporting on key indicators (adoption, pipeline influence, market engagement, commercial impact) to continuously refine messaging and go-to-market approaches.

Requirements • 5+ years of experience in Product Marketing, Product Strategy, Segment Marketing, or related B2B SaaS roles. • Strong understanding of the rapidly evolving AI search ecosystem (LLM-powered search, AI assistants, brand visibility challenges) and familiarity with platforms such as ChatGPT, Google AI Overviews, Gemini, and Perplexity. • Proven experience building positioning, messaging, and go-to-market strategies for technology products, with a strong understanding of enterprise buying journeys and sales motions. • Exceptional written and verbal communication skills, with the ability to translate complex technical concepts into clear business value. • Experience conducting market, customer, and competitive research, showing a demonstrated ability to combine strategic thinking with hands-on execution and data-driven decision-making. • Strong stakeholder management and cross-functional collaboration skills to operate effectively in fast-moving environments. • Intellectual curiosity and a passion for understanding emerging technologies, market shifts, and the future of digital discovery.