Product Marketing Manager (m/f/d)

Darum lohnt es sich

Your responsibilities will include: \\n \\n Product Positioning, USPs & Packaging Insights \\n \\n Translate product attributes and consumer insights into clear customer benefits and compelling storytelling. \\n Define key selling points (USPs) and product narratives that differentiate KoRo products in the market. \\n Develop product messaging frameworks and key insights that guide marketing communication. \\n Provide input for key product information and claims on packaging , ensuring that the most relevant benefits and differentiators are clearly communicated to customers both on online and on retail shelves. \\n \\n D2C Product Launches \\n \\n Define key product messages and launch angles that drive customer engagement and conversion. \\n Inform the marketing preparation for product launches on KoRo’s D2C channels , including the website and owned marketing channels.

Collaborate with advertising, content, SEO, and social teams to Job Description Your tasks \\n As a Product Marketing Manager (m/f/d) , you will play a key role in connecting product development, brand strategy, and commercial success.

You will shape how KoRo products are positioned in the market, develop compelling product narratives, and support both direct-to-consumer (D2C) and retail growth. \\n In this role, you will develop go-to-market strategies, define product positioning and messaging, and ensure our communication resonates with clearly defined customer segments across all channels and stakeholders.