Regional Marketing Manager, DIY Home Energy Storage – Benelux

Darum lohnt es sich

You will work closely with Sales, Product Commercialization, Product Management, Retail, E-commerce, and Marketing teams to strengthen brand awareness, support product launches, and accelerate commercial growth across the Netherlands, Belgium, and Luxembourg.

Key Responsibilities • Develop and execute regional marketing plans for DIY home energy storage products across the Benelux region • Adapt global brand and product strategies to local market needs • Plan and support product launches, seasonal campaigns, promotions, and retail activations • Work closely with Sales and PCT teams to support regional revenue and market-share growth • Develop localized marketing materials, product messaging, sales tools, and partner content • Coordinate campaigns across retail, e-commerce, digital, social media, events, and partner channels • Support distributors, retailers, installers, and other commercial partners with regional marketing activities • Monitor campaign performance, customer insights, market trends, and competitor activities • Manage regional marketing budgets, timelines, agencies, and external service providers • Collect market and partner feedback and share relevant insights with Product and headquarters teams • Ensure consistent brand positioning across the Netherlands, Belgium, and Luxembourg • Prepare regular campaign reviews, marketing reports, and regional business updates Requirements • Professional experience in regional marketing, product marketing, trade marketing, channel marketing, or integrated marketing • Experience in home energy storage, balcony solar systems, photovoltaic products, batteries, consumer electronics, smart home products, or related industries is preferred • Good understanding of the Benelux consumer, retail, and e-commerce market • Experience in product launches, promotional campaigns, and partner marketing • Strong project-management and cross-functional coordination skills • Analytical mindset with experience in campaign tracking and budget management • Excellent communication, presentation, and stakeholder-management skills • Dutch language skills are strongly preferred; French is an advantage • Willingness to travel across the Benelux region • Independent, structured, proactive, and results-oriented working style What We Offer • Responsibility for marketing development across a key European growth region • The opportunity to work with innovative balcony solar and home energy storage products • Collaboration with international Product, Sales, E-commerce, Retail, and Marketing teams • A high level of ownership and regional business exposure • A dynamic and international environment in the renewable energy sector • Professional development opportunities in energy storage and clean-energy technology We are looking for a Regional Marketing Manager to drive the growth of our DIY Home Energy Storage business across the Benelux region.

The role focuses on developing and executing regional marketing strategies for plug-and-play balcony solar and home energy storage products.