Remote Digital Marketing Lead - FMCG

About the Role

Our client, a leading international Fast-Moving Consumer Goods (FMCG) company, is seeking an innovative and experienced Digital Marketing Lead to spearhead their online presence. This is a fully remote position, offering the flexibility to work from anywhere. The successful candidate will be responsible for developing and executing cutting-edge digital marketing strategies to enhance brand awareness, drive customer engagement, and boost sales across all digital channels. You will lead a team of digital specialists and collaborate closely with cross-functional departments to ensure a cohesive and impactful marketing approach. This role is ideal for a strategic thinker with a proven track record in driving digital growth within the competitive FMCG market. You will be instrumental in shaping the digital future of our client's esteemed brands, leveraging the latest technologies and trends.

Join us in a role that promises significant impact and professional growth, all within a flexible, remote-first environment.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with overall business objectives.
• Oversee the creation and execution of content marketing, social media marketing, SEO/SEM, email marketing, and display advertising campaigns.
• Manage the digital marketing budget, ensuring optimal allocation of resources and maximizing ROI.
• Lead, mentor, and inspire a team of digital marketing specialists, fostering a collaborative and high-performing environment.
• Analyze digital campaign performance, website traffic, and customer engagement metrics, providing actionable insights and recommendations.
• Collaborate with product development, sales, and creative teams to ensure integrated marketing efforts.
• Stay abreast of the latest digital marketing trends, tools, and technologies, recommending innovative approaches.
• Manage relationships with digital agencies and external vendors.
• Drive continuous improvement of the company's online presence and user experience.
• Ensure brand consistency and messaging across all digital platforms.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 6-8 years of experience in digital marketing, with a significant focus on the FMCG sector.
• Proven success in developing and executing data-driven digital marketing strategies that deliver measurable results.
• In-depth knowledge of SEO, SEM, content marketing, social media platforms, email marketing, and performance marketing.
• Experience managing and optimizing digital advertising campaigns (e.g., Google Ads, Facebook Ads).
• Strong analytical skills and proficiency with web analytics tools (e.g., Google Analytics).
• Excellent leadership, communication, and project management skills.
• Demonstrated ability to work effectively in a fully remote , international team setting.
• Experience managing marketing budgets and agency relationships.
• Creative mindset with a passion for storytelling and brand building.

Benefits

• Attractive salary and performance-based bonuses.
• Fully remote work arrangement with flexible hours.
• Opportunity to shape the digital strategy of a major FMCG brand.
• Access to cutting-edge digital marketing tools and platforms.
• Professional development and continuous learning opportunities.
• Collaborative and supportive global team environment.
• Work from anywhere within South Africa , enjoying a great work-life balance.