Remote E-commerce Growth Marketing Manager

About the Role

Our client is seeking a highly strategic and results-oriented Remote E-commerce Growth Marketing Manager to drive aggressive growth and customer acquisition for their online business. This is a fully remote position, offering the ultimate flexibility to work from any location. The successful candidate will be responsible for developing, implementing, and optimizing data-driven marketing strategies across various channels to achieve ambitious growth targets. You will have a deep understanding of the entire customer journey, from awareness to conversion and retention, and a proven ability to leverage analytics to identify opportunities and drive performance. We are looking for an innovative thinker with a passion for experimentation and a track record of scaling e-commerce businesses.

This role requires a proactive, independent individual who can excel in a remote-first environment and deliver significant business impact.

Key Responsibilities

• Develop and execute comprehensive growth marketing strategies to acquire new customers and increase customer lifetime value.
• Manage and optimize paid advertising campaigns across channels such as Google Ads, social media platforms (Facebook, Instagram, TikTok), and affiliate networks.
• Oversee SEO initiatives to improve organic search rankings and drive targeted traffic to the website.
• Implement and manage email marketing campaigns, including list segmentation, automation, and performance analysis.
• Conduct rigorous A/B testing and data analysis to identify growth opportunities and optimize conversion rates across the funnel.
• Collaborate with product and engineering teams to ensure a seamless user experience and drive feature adoption that supports growth.
• Monitor key growth metrics (CAC, LTV, Conversion Rate, ROAS) and provide regular performance reports with actionable insights.
• Explore and test new marketing channels and innovative growth tactics.
• Stay current with the latest trends and technologies in digital marketing and e-commerce growth.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; MBA or relevant Master's degree is a plus.
• Minimum of 5 years of experience in growth marketing, performance marketing, or digital marketing within an e-commerce environment.
• Demonstrable success in driving significant customer acquisition and revenue growth through data-driven strategies.
• Proficiency with major digital advertising platforms (Google Ads, Facebook Ads Manager, etc.) and analytics tools (Google Analytics).
• Strong understanding of SEO, SEM, email marketing, and conversion rate optimization (CRO).
• Experience with marketing automation platforms and CRM systems.
• Excellent analytical, problem-solving, and strategic thinking skills.
• Ability to work independently, manage multiple priorities, and thrive in a fast-paced, remote setting.
• Strong communication and collaboration skills, with experience working in distributed teams.

Benefits

• Fully remote position, offering unparalleled flexibility and work-life balance.
• Competitive salary with performance-based bonuses and potential equity.
• Opportunity to lead growth initiatives for a rapidly scaling e-commerce brand.
• Access to continuous learning and professional development resources.
• Collaborative virtual team environment with a focus on innovation and results.
• Contribution towards home office setup and internet costs.