Remote Email Marketing Manager

About the Role

Our client is seeking a highly skilled and motivated Remote Email Marketing Manager to spearhead their email marketing initiatives. This fully remote position requires a strategic thinker with a passion for crafting compelling email campaigns that drive engagement, nurture leads, and boost conversions. You will be responsible for the end-to-end management of all email marketing activities, from strategy development and list segmentation to campaign execution and performance analysis. The ideal candidate will possess a deep understanding of email marketing best practices, automation, and CRM integration. This is a unique opportunity to shape the email marketing strategy for a forward-thinking company, working entirely from home.

Key Responsibilities

• Develop and implement a robust email marketing strategy to support business objectives, including lead generation, customer retention, and sales.
• Create engaging and personalized email content, including newsletters, promotional campaigns, and automated workflows.
• Manage email list segmentation and growth strategies to ensure targeted and relevant communications.
• Utilize email marketing platforms to design, test, send, and track email campaigns.
• Monitor and analyze key email marketing metrics (open rates, click-through rates, conversion rates, ROI) and provide regular performance reports.
• Implement A/B testing to optimize subject lines, content, CTAs, and send times.
• Ensure compliance with all relevant email marketing regulations (e.g., GDPR, CAN-SPAM).
• Collaborate with marketing, sales, and product teams to align email campaigns with broader marketing initiatives.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 5 years of experience specifically in email marketing, with a proven track record of success.
• Proficiency with major email marketing platforms (e.g., Mailchimp, HubSpot, Constant Contact, Salesforce Marketing Cloud).
• Strong understanding of email marketing automation, segmentation, and deliverability best practices.
• Excellent copywriting, editing, and communication skills with a strong creative flair.
• Proficiency in data analysis and reporting, with the ability to derive actionable insights.
• Experience with A/B testing and campaign optimization techniques.
• This is a remote position, requiring self-discipline, excellent time management, and a dedicated home office setup.

Benefits

• Our client offers a competitive salary package designed for a remote professional, with potential for performance-based bonuses.
• This role provides the ultimate flexibility, allowing you to work from anywhere.
• You will have access to online training resources and opportunities for professional development.
• Collaborate with a supportive and distributed team, contributing to impactful marketing strategies.
• This remote-first position based in the vicinity of Midrand, Gauteng, allowing for a true work-life balance without compromising on career growth or impact.