Remote Senior SEO & Content Marketing Manager - WhatJobs Direct Pretoria

About the Role

Our client, a prominent SaaS company renowned for its innovative solutions, is seeking a highly skilled Senior SEO & Content Marketing Manager to lead their digital presence. This is a fully remote position, requiring a self-motivated individual who excels in an online work environment. The role is based out of Pretoria, Gauteng , but offers the flexibility to work from anywhere. You will be responsible for developing and executing sophisticated SEO and content strategies that drive organic traffic, increase search engine rankings, and establish the company as a thought leader in its industry. This position demands a blend of technical SEO expertise, exceptional content creation oversight, and a deep understanding of audience engagement. You will collaborate virtually with a distributed team, driving impactful organic growth through strategic content initiatives.

Key Responsibilities

• Develop and implement a comprehensive, data-driven SEO strategy to improve organic search rankings and visibility.
• Oversee the creation and optimization of high-quality, engaging content (blog posts, articles, whitepapers, website copy) that aligns with SEO goals and target audience needs.
• Conduct in-depth keyword research, competitive analysis, and technical SEO audits.
• Manage link-building campaigns and strategies to enhance website authority and domain rating.
• Monitor and report on key SEO and content marketing metrics, such as organic traffic, keyword rankings, conversion rates, and engagement.
• Collaborate with web development teams to implement on-page and technical SEO recommendations.
• Develop and manage the editorial calendar, ensuring a consistent flow of relevant and optimized content.
• Stay current with search engine algorithm updates and industry best practices to adapt strategies accordingly.
• Provide guidance and mentorship to junior marketing team members on SEO and content best practices.
• Utilize SEO tools (e.g., SEMrush, Ahrefs, Moz, Google Search Console) effectively for analysis and reporting.

Requirements

• Bachelor's degree in Marketing, English, Communications, Journalism, or a related field.
• Minimum of 5 years of experience in SEO and content marketing, with a proven track record of driving organic growth.
• In-depth knowledge of technical SEO, on-page optimization, off-page SEO, and local SEO.
• Demonstrated success in developing and executing content strategies that improve search engine rankings and drive traffic.
• Expertise in using SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Strong understanding of content management systems (CMS) like WordPress.
• Experience managing editorial calendars and content production workflows.
• Ability to work independently and manage projects effectively in a remote, collaborative environment.
• Experience in the SaaS industry is a significant advantage.

Benefits

• Highly competitive salary and performance incentives.
• Fully remote work environment with flexible working hours.
• Opportunity to lead SEO and content strategy for a leading SaaS company.
• Professional development allowance for online courses and industry conferences.
• Access to premium SEO and content marketing software.
• Comprehensive health and wellness benefits.
• Generous paid time off and remote work stipends.