Remote Senior Sports Marketing Manager

About the Role

Our client, a leading innovator in the leisure and sports sector, is seeking a highly motivated and experienced Senior Sports Marketing Manager to join their dynamic team. This is a fully remote position, offering the flexibility to work from anywhere within South Africa. You will be instrumental in developing and executing cutting-edge marketing strategies that enhance brand visibility, drive customer engagement, and support the launch of new sports-related products and services. The ideal candidate is a strategic thinker with a passion for sports and a proven track record in marketing leadership. You will collaborate closely with internal stakeholders and external partners to achieve ambitious marketing objectives. This role is crucial for shaping the future of our client’s brand presence in the competitive sports market.

Key Responsibilities

• Develop and implement comprehensive marketing strategies to promote sports products, events, and initiatives.
• Manage the marketing budget effectively, ensuring optimal allocation of resources for maximum ROI.
• Oversee digital marketing campaigns, including social media, content marketing, SEO, and paid advertising, to increase brand awareness and engagement.
• Analyze market trends, competitor activities, and customer insights to identify new opportunities and inform strategic decisions.
• Collaborate with product development teams to ensure marketing messages align with product features and benefits.
• Build and maintain strong relationships with media outlets, sports influencers, and key industry stakeholders.
• Measure and report on the performance of marketing campaigns, providing actionable insights and recommendations for improvement.
• Lead and mentor a team of marketing professionals, fostering a collaborative and high-performing work environment.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• A Master's degree is a plus.
• Minimum of 7 years of progressive experience in marketing, with at least 3 years in a senior management role within the sports or leisure industry.
• Demonstrated success in developing and executing integrated marketing campaigns across various channels.
• Strong understanding of digital marketing tools and analytics platforms (e.g., Google Analytics, social media management tools).
• Excellent written and verbal communication skills, with the ability to present complex information clearly and persuasively.
• Proven leadership and team management abilities.
• Strategic thinking and strong analytical skills.
• Ability to work independently and manage multiple projects simultaneously in a remote setting.
• A genuine passion for sports and a deep understanding of the sports consumer landscape.

Benefits

This role offers a competitive salary package commensurate with experience, ranging from R per annum . As a fully remote position, you will enjoy unparalleled flexibility and work-life balance.

• medical aid
• a generous provident fund contribution
• opportunities for professional development and continuous learning
• performance-based bonuses
• access to company-sponsored wellness programs