Remote Trade Marketing Specialist - FMCG

About the Role

Our client, a globally recognized leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a creative and data-driven Trade Marketing Specialist to join their dynamic team. This is a fully remote position, offering the flexibility to work from anywhere in South Africa . The specialist will be responsible for developing and implementing impactful in-store and point-of-sale marketing strategies that drive brand visibility, increase sales volume, and enhance shopper engagement at the retail level. You will work closely with sales, marketing, and brand management teams to translate brand strategies into effective trade marketing plans. This role is perfect for an individual passionate about retail execution and consumer behavior within the fast-paced FMCG environment.

You'll leverage insights to create compelling promotions and merchandising solutions that resonate with shoppers and deliver measurable results, all within a supportive remote work culture.

Key Responsibilities

• Develop and execute innovative trade marketing strategies and promotional plans for key retail channels.
• Collaborate with brand managers and sales teams to ensure alignment of trade marketing activities with brand objectives and sales goals.
• Create compelling point-of-sale (POS) materials, displays, and merchandising solutions.
• Analyze trade spend effectiveness and ROI, optimizing budget allocation for maximum impact.
• Monitor competitor trade activities and market trends to identify opportunities and threats.
• Manage relationships with external agencies and suppliers for POS material production and execution.
• Track and report on key trade marketing metrics, providing insights and recommendations for improvement.
• Ensure consistent brand representation and execution at the retail level.
• Support the sales team with trade marketing tools and insights to facilitate their efforts.
• Stay updated on best practices in retail marketing and shopper engagement.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 3-5 years of experience in trade marketing, brand management, or shopper marketing within the FMCG industry.
• Proven experience in developing and executing successful in-store promotions and merchandising programs.
• Strong understanding of retail environments, category management, and shopper psychology.
• Excellent analytical and problem-solving skills, with a keen eye for detail.
• Proficiency in MS Office Suite, particularly Excel and PowerPoint.
• Strong communication, presentation, and interpersonal skills.
• Ability to work independently and collaboratively in a fully remote environment.
• Creative thinking and ability to generate innovative marketing ideas.
• Familiarity with shopper data analysis tools is a plus.

Benefits

• Competitive salary package.
• Fully remote work arrangement, offering excellent flexibility.
• Opportunity to work with a leading international FMCG brand.
• Professional development and continuous learning opportunities.
• Collaborative and supportive team environment.
• Contribute to impactful retail strategies and drive brand success.
• Work from any location within South Africa .