Retail Marketing Manager - Germany

Das ist der Job

We aim to create a thoughtful and empathetic future for mobility that enhances the driving experience.

Darum lohnt es sich

About XPENG XPENG is a leading technology company focused on designing, developing, manufacturing, and marketing intelligent mobility solutions, including electric vehicles (EVs), electric vertical take‑off and landing (eVTOL) aircraft, and robotics. Why Join XPENG? XPENG has a global presence with offices across China, the US, and Europe.

In 2023 it secured a $724 million strategic investment from Volkswagen, further strengthening its growth trajectory. Responsibilities Concept, planning, implementation, and follow‑up of retail marketing strategies and concepts. Strong support for dealers in their marketing activities focusing on maximum effectiveness.

Enhance XPENG\'s brand awareness through consistency of activities. Budget management and cost calculation. Drive dealer traffic and generate customer leads. Identify the latest retail marketing trends. Develop benchmark activities in chosen fields. Manage differing approaches between general and dealer marketing.

Qualifications Minimum 5 years of retail marketing responsibilities in automotive. High degree of creativity and flexibility. Ability to transform concepts and plans into effective dealer activities. Demonstrated visible successes in retail marketing.

Proven capacity to convince dealers about central activities and central staff to adapt and reinforce retail activities. Strong own initiative and self‑sufficiency in